Content Marketing Manager & Growth Hacker for High-Growth eCom enablement SAAS platform

We believe that in a world of digital overload, customers crave tangible connections and delightful experiences.

Our platform has reinvented direct mail for ecommerce & DTC brands and we've experienced rocketship growth as iOS has impacted advertising and email engagement continues to decline.

We aim to increase awareness of our product, ultimately owning mindshare for ecom/DTC businesses that would benefit from our direct mail strategies. To achieve that, we need a comprehensive marketing strategy including content creation and distribution, social media, and paid advertising.

You will report directly to one of the co-founders and manage a team including content contributors and our social media creator and paid media manager. You will be accountable to growing awareness, leads and revenue.

Responsibilities include:

• Create and manage content calendar for resource articles, social content, and email campaigns to customers & prospects.
• Execute the Founder Brand strategy with our co-founder
• Manage our content team (currently a social media manager and contract writers and editors)
• Recruit and manage freelance writers
• Build distribution plan and connect with other relevant companies to collab
• Research topics & keywords. Build article outline.
• Ensure proper internal linking.
• Edit articles as needed for content/style, links.
• Repurpose assets for organic social and other channels including paid ads.
• Build appropriate lead magnets/content upgrades.
• Devise cohesive paid media marketing strategy for all stages of the sales cycle.
• Oversee our paid marketing campaigns to drive continuous improvement and scale.
• Build engaging email campaigns and behaviour-based sequences.

About You

• Experience driving growth for SaaS startups with a killer content marketing strategy.
• Experience building a cohesive content strategy that has generated organic search rankings, backlinks, and guest posts.
• Extensive knowledge on the topics of digital marketing and building customer relationships / retention.
• A portfolio of highly engaging, memorable, value-adding articles. We're a fun, upbeat company and brand and our content should reflect that. (Generic and boring is not us.)
• Experienced leader

This is a full-time, remote position.