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Helping museums and public attractions engage their visitors using mobile technology

Marketing & Lead Generation Manager

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Want to help us achieve a new level of growth?

We're seeking a Marketing & Lead Generation Manager to join our rapidly growing startup. Our ideal candidate is an entrepreneurial, results-oriented person with a drive to win, an unwavering team spirit, positive attitude, and stellar sense of humor who is eager for an opportunity to grow and make a real impact. In this role, marketing and demand generation is truly yours to own. If you want to jump in and make a real difference this is the opportunity for you.

The Role:

  • Develop and execute demand generation initiatives to reinforce our brand, drive new leads, and nurture our existing database of leads
  • Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI of marketing spend.
  • Implement a marketing automation system to increase conversion rates to marketing qualified leads, and improve the integrity of the overall database. -Develop integrated paid and organic programs that significantly increase the funnel and overall pipeline (e.g. Google PPC, Capterra, Facebook/LinkedIn, PPC, or from content marketing, webinars, events)
  • Work with the content marketing team to develop and promote marketing materials to drive awareness and interest
  • Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps

Required:

  • 2+ years of experience in demand generation with B2B SaaS organizations
  • Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns
  • Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
  • Proven experience in managing the creation of marketing materials.
  • Experience influencing and communicating product offers to customers, prospects, and sales professionals
  • Excellent written and oral communication skills
  • Strong project management skills with superb attention to detail
  • Knowledge and hands-on experience with popular marketing automation and sales automation systems.
  • Experience managing people
Location
BostonRemote
Hires remotely
Everywhere
Job type
Full-time
Visa sponsorship
Not Available
Experience
2+ years
Hiring contact

Brendan Ciecko

Avatar for Brendan Ciecko

Medical & dental insurance

Healthcare

Health & Dental Benefits

Employee stock options

Work-from-home fridays

Flexible vacation policy

Generous vacation

Flexible Vacation Policy

Professional development stipends

Professional development

Professional Development

Team volunteering opportunities

Free museum memberships

Miscellaneous

360º Feedback Sessions

Cuseum (Techstars '15) at a glance

Helping museums and public attractions engage their visitors using mobile technology

Cuseum (Techstars '15) focuses on Mobile, Nonprofits, Art, and Internet of Things. Their company has offices in Boston. They have a small team that's between 1-10 employees. To date, Cuseum (Techstars '15) has raised $1.408M of funding; their latest round was closed on June 2015.

You can view their website at http://www.cuseum.com or find them on Twitter, Facebook, and LinkedIn.

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