Performance Marketing Director (Apps)

Only Candidates with Experience in Apps Industry. And open to work on EST Working Hours.

We are looking for a talented growth marketing leader who has experience running user acquisition and organic growth for app developers and/or high-tech D2C brands. The ideal candidate will be someone who has managed a team & worked at mobile gaming company.

Responsibilities:

Lead a team of growth marketers and give direction to run performance marketing campaigns through paid and organic activities.
Manage the relationship with Appvertiser clients and lead the communications on an ongoing basis.
Set strategy and execution plan for each client based on their objectives.
Prepare weekly reports and QBRs to present to the clients.
Onboard new clients by analyzing their attribution and channel setup.
Run deep-dive analysis on the numbers and provide the next steps to the team.
Work with the Data Science team to establish KPIs, including LTV, and make projections.
Constantly look for new growth marketing tactics to drive client portfolio growth.
Run marketplace & competitive analysis to set up a proper strategy for each client based on their Objectives.
Analyze client ASO activities and set new strategies to improve ranking and conversion metrics.
Work closely with the CEO to plan and meet quarterly company objectives.

Requirements:

10 years in a similar industry 3-5 years managing teams
Mobile marketing experience in gaming is a Must!
User Acquisition through all channels (Meta, TikTok, Google UAC, Applovin, Moloco, Unity, Apple Search Ads, Etc)
Experience Soft Launching new Apps in the market
Experience managing $10MM annual UA budget
ASO & SEO experience
Mobile Attribution deep understanding
English speaking & writing proficiency
Multiple Projects handling at a time
Open to work on US Timezones