Media Buyer

Job Responsibilities:

• In this role, the Media Buyer will develop paid media campaigns in collaboration with communication and social media team members
• Manage campaigns across search, social, video, and display platforms.
• Craft compelling paid search ads
• Analyze campaign metrics, developing insightful reports and telling a story from data
• The Media Buyer will identify campaign optimizations and creative A/B testing opportunities
• Manage the campaign structure, budgets, and billing across all ad platforms
• Be passionate about the numbers, digging into performance metrics and providing ideas for how to improve campaigns
• Meet with internal creative teams to develop compelling ads based on platform best practices
• Stay highly organized, yet flexible, while managing a portfolio of ad campaigns

REQUIREMENTS:

• 5+ years of digital marketing experience with at least 2+ years of hands-on digital media buying experience
• Excellent communication and writing skills - strong attention to detail
• Proficiency in social ad platform/campaign set-up on Facebook, Instagram, Google Ads, Bing etc.
• Working knowledge of Adobe Analytics and/or Google Analytics