Marketing Analyst

As an analyst on the CRM team, you will be the data owner responsible for defining campaign-level KPIs, building analyses and reports, and providing metrics that illustrate how our customers are engaging with and acting on email and app communications, in addition to deriving list strategy and segment definition at the campaign level in partnership with other data. The analyst will also partner with the app product team to extract and surface insights that will be used to make informed and data-driven business decisions, with an emphasis on improving the customer experience through ongoing campaign testing. This position interfaces with a variety of stakeholders ranging from product managers, software and data engineers, and finance and marketing teams.

Responsibilities
• Ownership over all engagement analytics and reporting pertaining to CRM and email marketing
• Generate and validate lists for use in email and push campaigns
• Provide campaign-level results and conduct comparative analysis to measure success of campaigns
• Understand and analyze the entire customer lifecycle journey on mobile, web and email platforms to optimize conversion rates along with engagement and retention metrics
• Build out impactful KPI tracking and reporting along with A/B tests to track email performance and drive improvements
• Work with conversion rate team to optimize campaigns and testing