B2B Email Marketing Manager

What You'll Do
• Email production: creation, planning, scheduling, testing and updating of HTML emails.
• Manage email service provider
• Build and execute triggers and automations as well as customer journeys
• Optimize email programs through continual testing of creative, cadence, offers, targeting, etc.
• Lead daily/weekly/monthly reporting and analysis on all email marketing activities.
• Seek out opportunities to improve the effectiveness of email marketing programs or processes from in-depth knowledge of campaign management and email execution tools.
• Partner with the Principal Lifestyle B2B Manager on developing and evolving an overall e-mail B2B Marketing strategy that data shows is effective and is aligned well to Hulu Advertising’s strategic priorities.

What To Bring
• 3+ years experience in email marketing, preferably in an advertising business
• Experience with ExactTarget/Sales Force.
• Extensive email deployment experience and understanding of QA processes.
• Proven knowledge of HTML/CSS coding for email, and familiarity with responsive design. Knowledge of cross-browser and email environments (Firefox, IE, Safari, Chrome, etc.)
• Familiarity with Adobe Photoshop preferred.
• Experience writing SQL statements for data extractions.
• Knowledge of email best practices and deliverability.
• Outstanding project management skills.
• Ability to provide data-first strategic recommendations.
• Excellent verbal, interpersonal, and written communication skills.
• A positive attitude, ability to work together to drive projects to completion, and penchant for solving problems.
• BA or BS Degree required