Content Strategist

JOB SCOPE:

XYZ is looking to hire a driven Content Strategist to develop and execute content strategies that drive traffic and generate leads for our top brands including SBA.com, HSH.com, eMortgage.com, and PersonalLoans.com. The content strategist's responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research. You should also be able to analyze user engagement metrics to determine whether the content is well-received or not.

MAJOR JOB DUTIES:

To perform this job successfully, an individual must be able to perform each major duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

· Develop clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.

· Responsible for establishing the organization's editorial voice, and determining content needs, channel selection, and distribution.

· Research our current users to determine the best customers and what kind of content they want to read.

· Coordinate with the business team to incorporate offers into the content.

· Pair content writers with subject matter experts, for interviews to develop content around.

· Promote content well; get it in front of the target audience.

· Analyze content marketing data to identify trends and anticipate consumer needs.

· Perform content audits to assess how well existing content is performing.

· Perform content gap analyses to determine what type of content is missing and what is needed.

· Create, adjust, and manage the editorial calendar.

· Establish style guides that specify the writing style and tone needed to create engaging content.

· Develop a solid understanding of the target audience through online and traditional market research.

· Ability to recruit, hire, and manage freelance writers including delegating tasks to writers and providing feedback.

MINIMUM EDUCATION:

Bachelor's Degree Required

MINIMUM EXPERIENCE AND SKILLS:

· Proven content strategy and project management experience.

· Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).

· Strong understanding of SEO, keyword research, information architecture, and usability best practices.

· Ability to work with editors, writers, UX designers, content management system developers, and marketers to deliver stories that are aligned with business goals.

· The ability to work under pressure.

· Strong content presentation skills.

· Outstanding organizational and time management skills.

· Excellent analytical skills.

· Exceptional marketing and collaborative skills.

· Organized with the ability to manage multiple projects and tasks at once.

· Sense of urgency, persistence, creativity, and a take-charge positive attitude.

· Able to thrive in a rapidly changing, entrepreneurial, fast-paced environment.

· Strong interpersonal skills, ability to develop relationships and communicate with all levels of management and external partners.

· Highly responsible and self-motivated, with extraordinary attention to detail.

XYZ is more than just a place to work. It's an organization that values creativity, innovative thinking, and diversity. We offer a great opportunity to work alongside highly intelligent and motivated people in a dynamic environment. XYZ is proud to be an Equal Opportunity Employer, M/F/D/V.

Apply Here

PI142595758