Director of Marketing

Who We Are

O Positiv is a Los Angeles-based health & wellness brand built on the idea that small acts of self-care produce positive outcomes. We started with FLO Vitamins, the first-ever PMS gummy vitamin, designed to make periods and the symptoms that come with them more tolerable. Our team is small-yet-mighty, with big ambitions and an entrepreneurial spirit. We’re an early-stage startup gaining serious traction (check us out in Forbes and People), with a strong brand presence and some amazing advisors. We’re growing quickly, and we’ll give you the opportunity to do the same.

Job Summary

The Director of Marketing will partner with the CMO to develop O Positiv’s marketing strategy, lead innovative initiatives, and coordinate cross-functional projects. As a strategic marketing leader, you’ll gain broad exposure to all functions of a direct-to-consumer e-commerce business – and have the opportunity to innovate and collaborate with teams across the organization.

Strong candidates will have experience in e-commerce, marketing strategy & analytics, and project management. They will be excited to be an innovative entrepreneur and push the boundaries of marketing and e-commerce best practices. They have shown that they can effectively partner with cross-functional teams and make things happen.

The Director of Marketing reports to the Chief Marketing Officer and will work closely with O Positiv’s leadership team to expand the reach and impact of our brand and our products.

Responsibilities and Duties

Shape the strategic priorities of the marketing team

• Identify opportunities for growth and efficiency based on impact-oriented analyses
• Develop frameworks and tools to ensure we make data-informed strategic decisions
• Establish processes to help the team be more productive, impactful, and fulfilled
• Set realistic-yet-ambitious goals for marketing teams

Build the marketing analytics function

• Partner with marketing leaders on drawing critical learnings from data
• Partner with operations leaders to evolve our analytics tech stack
• Build and update dashboards to measure performance and track progress

Manage cross-functional projects across the organization:

• Lead cross-functional strategic initiatives
• Project manage creative and e-commerce initiatives
• Coordinate product launch activities

Qualifications and Skills

Experience:

• 5+ years in marketing or 2-3 years in management consulting
• Experience with strategic planning and prioritization
• Experience in structured and data-informed problem solving
• Experience with analytical tools, languages, and platforms
• Experience in managing projects with multiple stakeholders
• Bachelor’s Degree

Interpersonal:

• Strong leadership & communication skills: listen, mentor, and teach by example
• Ability to manage multiple moving pieces
• Strong time management and prioritization skills
• Adaptable to new and evolving social platforms and advertising technologies
• Thoughtful and self-reflective, willingness to learn
• Team-player, hard-working, organized, and goal-oriented
• Excitement for startups and building from the ground up

Additional Preferred Experience and Skills:

• Startup and/or e-commerce experience is a plus
• Passion for e-commerce, consumer retail and/or digital marketing is a plus

Other Details

• Job Type: Full-time preferred
• Pay based on prior experience
• Position will be based out of Los Angeles, CA