Senior Ad Buyer / Performance Marketing

Senior Ad Buyer / Performance Marketing

Salary: 80-150 K / year

Olive tree people offers senior ad buyers / performance the chance to run exciting campaigns on paid social platforms. You will conceive, design and implement Olive tree people's customer acquisition strategy in the Beauty and Invest area on these channels and also own all metrics and KPIs related to these channels to ensure that the channel performance is in line with the rest of Olive Tree People's marketing strategy.

The responsibilities:

Formulate and own our paid social, direct mail, display strategies to ensure Olive Tree People achieves its overarching acquisition goals.

Set up, run and continuously monitor all campaigns to get the maximum performance on KPIs such as conversion rate, acquisition costs, etc.

Continuous A / B testing of all campaigns to maximize ROI and efficiency to reduce the payback time of new customers.

Work with the creative and branding teams to develop a roadmap that constantly tests new assets and ideas.

Work with the analytics team to ensure that the ROI of all campaigns meets and exceeds the ROI target and customer LTV requirements.

Your qualifications:

-4 years + years of experience in a digital marketing function in the field of beauty and investment, monitoring of paid campaigns on Facebook

-Solid understanding of social media best practices

-Very strong analytical and advanced MS Excel skills

-Good communication and interpersonal skills with experience in cross-functional work

-Make qualities with the attitude everything is possible and the willingness to achieve goals

-Master's degree in digital marketing communication