Paid Acquisition Lead

CoEfficient Labs - Paid Acquisition Lead

Company Overview

CoEfficient Labs is a Paid Acquisition Team for Venture-Backed Startups.

We design and manage advertisements on channels like Facebook, Instagram, LinkedIn, Google, TikTok, and other channels; for some of the fastest-growing startups in the world.

CoEfficient Labs is looking for the most talented Paid Acquisition Lead to join our award-winning team of designers, growth-hackers, and data scientists.

What Kind of Team Would You Be Joining?
Our team works with some of the most innovative and exciting VC’s & their portfolio of startups.
Funds that we work with include a16z, Softbank, Upfront Ventures, Menlo, and many more.

Qualifications for the Role

• You love Paid Acquisition (and have been a student for a long time)!
• You’ve worked in the Paid Ads / Paid Acquisition game for 4+ years
• You are a gifted creative, especially your copywriting
• You pride yourself in being best-in-class in account structure & campaign optimization
• You get excited startup ecosystem, and are motivated to help startups hit their goals
• You are a great leader & educator, people love working for and with you
• You’ve got grit, you lead by example, and when it’s on the line, you make it happen
• You’re into Psychology
• You’re passionate about the Ad Platforms themselves, and how to best utilize them
• You thrive in fast-paced startup environments

What are the Main Responsibilities?
The Paid Acquisition Lead is responsible for facilitating and managing the strategy and operations for our Pod with the overall goal of retaining our clients for additional paid acquisition sprints.

(A) Lead Paid Social & Paid Search Acquisition for Clients

• Collaborate, Build, & Approve Media Plans for Each Client
• Lead the Audience Creation & Keyword Strategy for Paid Search & Paid Social
• Create the Ad Structure and Framework for Each Channel to Accomplish the 90-Day Goals
• Work with Our Team of Data Analysts to Uncover Client Insights
• Collaborate with Our Creative Team to Generate Ad Concepts
• Explore & Test new channels

(B) On-Going Communication with Clients (Point of Contact)

• Creating & Presenting Weekly Executive Report to Clients
• Sending Daily/Weekly Pulse Emails (Quick Check-In Emails)
• Defending / Explaining Our Experiments When Successful or Unsuccessful
• Being Ready to Offer Suggestions on a Variety of Marketing Disciplines
• Helping to Ensure that Clients Needs are Taken Care Of

(C) Creative Brainstorms, Data Analysis & Team Communication

• Lead the Daily Internal Pod Meeting
• Lead Weekly Internal Sprint Review
• Lead the Experiment Calendar
• Work with Creative Team to Come Up With Ad Concepts
• Work with Data Team to Analyze & Interpret Client Data
• Building On-Going Processes to Optimize and Update Experiment Calendar & Reports

What We Offer Our Paid Acquisition Lead

• Hands-on Experience with Clients that span every vertical of advertising (fashion, finance, tech, VR, etc.)
• An amazing office right in the heart of Silicon Beach (only 2-blocks from the ocean and restaurants on Main Street in Santa Monica)
• Available Healthcare, Dental, and Vision plans