Marketing Manager

Introduction

We are looking for a dynamic, driven, action-oriented driven individual with a strong balance of both analytical and communication skills. The ideal candidate will be a pivotal figure in expanding italki's user base within MENA Speaking Markets. This role requires a strategic thinker with a hands-on approach, capable of leveraging a mix of marketing channels to drive growth and engagement.

Responsibilities

• Working closely with cross-functional teams to lead regional strategic planning and drive the growth of the MENA market.
• Planning and execution of marketing activities. This includes campaigns, performance ads, social media, content, digital ads, email, blogs, affiliate networks, public relations, etc.
• Work with a cross-functional team to drive and prioritize product localization and operational needs
• Deliver on revenue and budget targets for digital marketing channels and programs.
• Identify gaps, trends, and influences that exist within the region. Provide information and insights to global HQ and recommend actionable solutions
• Develop strategies to scale operations in the region.
• Gather market intelligence on customers, competitors; provide local insights on key trends/growth segments; and translate insights into marketing programs

Requirements

• Deep knowledge of consumers in the MENA Market
• A bachelor’s degree in Business, Analysis, Marketing, Finance, or Information Technology.
• Excellent English language communication skills, both oral and written.
• Deep knowledge of the MENA market
• Experience working in a startup environment. Ability to work independently
• Blend of creativity and analysis with a strong results-oriented, metrics-driven approach to problem-solving
• Experience managing external advertising agencies and freelancers

Plus

• Passion for languages and education;
• Language skills other than English
• Experience working in global companies with coworkers in multiple offices in different regions
• Start-up company background, prefer strong entrepreneurial mindset.