Creative Strategist

🏢 About the company
We are a data-driven, creative agency focused on performance marketing. Our team specializes in crafting impactful campaigns that deliver results. Working with a global team of talent, we serve renowned clients like YouTube, Google, and NewBalance.

🎩 About the position
The creative strategist will be in charge of research, orienting the in-house production, the UGC creator production, design & post production team, performance analysis & optimization.

*💼 This role is for you if you have: *

• An analytical mindset
• High degree of creativity
• A robust understanding of paid media & paid media platforms
• An excellent understanding of organic media
• Team management skills

🔑 Responsibilities

• Learn & conduct extensive research on clients
• Develop and execute creative strategies across paid media platforms that align with direct response and performance goals.
• Analyze and leverage data to inform creative decisions, ensuring campaigns are optimized for performance and ROI.
• Work closely with both creative and data teams to produce content that is not only visually compelling but also drives measurable actions.
• Conduct continuous A/B testing and adapt strategies based on real-time feedback and analytics to improve campaign effectiveness.
• Stay updated with digital marketing trends (Organic & Paid) and incorporate innovative approaches to enhance campaign performance.

🌟 Qualifications

• Strong background in digital marketing, with a specific focus on performance creative strategies.
• Proficient in analyzing digital advertising metrics and understanding their implications on campaign performance.
• Experience with paid media platforms
• Creative thinker with the ability to generate ideas that resonate with diverse audiences while meeting performance objectives.
• Exceptional written & spoken communication skills
• Comfortable working in a fast-paced, fully remote environment.