Content Marketer

Please note that applications are currently not accepted through CalOpps or any other third party job board application system. To apply, applicants must use the link below https://sanjoseca.taleo.net/careersection/ex/jobdetail.ftl?job=2100084

Norman Y. Mineta San José International Airport is recruiting for a Content Marketer (Public Information Representative I/II) to own multiformat (blog, social media, advertising copy, email, video, images, infographics etc.) long-form and short-form content creation and optimization for the Airport’s digital and non-digital channels. This position will create, scale, and optimize content to inspire travelers to choose Norman Y. Mineta San Jose International Airport as their preferred airport for traveling to and from Silicon Valley. This person will be responsible for day to day execution of the Airport's content creation programs, including close collaboration with Airport partners’ (airlines, concession operators, rental car companies etc.). The Content Marketer will be a strong researcher, skilled and proven content writer / creator, and storyteller who can use their experience, creativity, and passion to get in front of the right audience, at the right time, to inspire action. In addition to having strong multi-format content creation skills and experience, the ideal candidate will also have experience in optimizing content for Search Engines, distributing content via paid social media advertising, influencer marketing etc., and measuring the impact of these efforts using industry standard tools.

This is a great opportunity for a creative and avid Content Marketer to help establish the foundation of the Airport’s content marketing efforts by creating compelling stories for our various (website, social media, ad copy, email, print, infographics etc.) communication channels. As an integral member of the Marketing team, you will collaborate closely with the Planning & Development, Operations, Properties, and other Airport teams to develop a steady flow of fresh, engaging content and create an effective stream of users to our website and other digital properties. The Airport is looking for someone who has strong passion for excellent copy and a sound understanding of content marketing strategies. If you’ve got a knack for creating engaging content that can be distributed via internal and external channels, reporting on the performance of those efforts, Norman Y. Mineta San Jose International Airport wants to hear from you.

Other key responsibilities include researching and responding to customer inquiries and concerns; monitoring and responding to social media and assisting the Marketing Manager with internal, external, and online communications and marketing activities; and assisting in the planning and coordination of special events.

This position is part of the Marketing & Communications Division and will report to the Marketing Manager. The ideal candidate should have a proactive, creative, energetic, customer-centered attitude, and be capable of multi-tasking a broad set of assignments. This position also requires proven ability to think strategically, creatively, as well as the ability to prioritize projects in a rapidly changing environment.

Desired experience includes:

Four (4) years or more of content creation experience in multiple formats with progressively increasing scope and responsibility.

Proven track record of independently creating authentic, consumer focused multimedia content that increases awareness and engagement.

Excellent writing skills and ability to write and edit a variety of easy-to-understand communications materials, including: brochures, flyers, web pages, video, social media posts, newsletters, news releases, advertisements, memorandums, and reports. Interpreting concepts and messages into effective communication; written reports and correspondence are accurate, complete, current, well-organized, legible, concise, neat, and in proper grammatical form.

Knowledge of marketing, branding, and project management including: the creative production process by developing timelines, providing creative direction to graphic designers, overseeing printing and mail-house services, and negotiating media purchases; methods and techniques of graphic design, photography, video, web, multimedia, and presentation production.

Experience with common business and creative software applications such as Microsoft Suite, Google Analytics, Content Management Systems (e.g. Drupal),Adobe Creative Suite; Knowledge and execution of video script-writing and production (e.g. Vimeo, Adobe Premiere etc.) desired.

Experience creating and implementing communications plans for public outreach. This includes establishing and meeting appropriate goals and objectives, identifying target audiences, recommending tactics and evaluation methods, determining project budgets, applying the latest communication technologies and tools, setting evaluation standards, and gathering measurement data to ensure effective public awareness campaign; principles and practices of communications, information technology, project management, and the use of resources to achieve outcomes and expectations.

Data driven content marketer familiar with using tools such as Google Analytics to measure and report on the impact of content marketing efforts.

Nice to have, but not required:

Experience with using or interest in learning Search Engine Optimization (SEO) tools such as BrightEdge, Moz, SEMRush etc. HTML/CSS coding skills.
Experience creating content specific to travelers in the travel/tourism industry is a plus.

This recruitment may be used to fill multiple positions in this, or other divisions or departments. If you are interested in employment in this classification, you should apply to ensure you are considered for additional opportunities that may utilize the applicants from this recruitment.

Competencies

The ideal candidate will possess the following competencies, as demonstrated in past and current employment history. Desirable competencies for this position include:

Job Expertise - Demonstrates knowledge of and experience with applicable professional/technical principles and practices, Citywide and departmental procedures/policies and federal and state rules and regulations.
Communication Skills - Effectively conveys information and expresses thoughts and facts clearly, orally and in writing; demonstrates effective use of listening skills; displays openness to other people’s ideas and thoughts.
Customer Service - Demonstrates the ability to anticipate customers' needs and deliver services effectively and efficiently using professional demeanor.
Political Skill - In taking action, demonstrates an understanding and consideration of how it will impact stakeholders and affected areas in the organization.
Flexibility - Makes effective decisions and achieves desired results during major changes in responsibilities, work processes, timeframes, performance expectations, organizational culture, or work environment.

The actual salary shall be determined by the final candidate’s qualifications and experience. In addition to the starting salary, employees in this classification shall also receive an approximate five percent (5%) ongoing non-pensionable compensation pay.