Content Marketing and Search Engine Optimization Representative (PIR I/II) (Airport)

About the Department

The City of San José, the Capital of Silicon Valley, is one of the nation's best managed cities and one of the top 10 cities in which to live, work, and do business. Moreover, San José is the center of cultural, government and economic activity for the region. The employees of the City of San José have embraced the following values: Integrity, Innovation, Excellence, Collaboration, Respect, and Celebration. The City's Airport Department is seeking an individual whose values align with the values of the City's employees.

Norman Y. Mineta San José International Airport (SJC) is serves more than 15 million passengers annually with 450 peak daily departures and arrivals on 13 international and domestic carriers to 50+ nonstop destinations. SJC has been one of America’s fastest-growing major airports over the past four-year period, based on percentage increase in passenger seat capacity. We are looking for team members who can work toward our Mission Statement to “Connect, Serve and Inspire” and our Vision Statement to “Transform how Silicon Valley Travels”. For more information about SJC, visit http://www.flysanjose.com.

Position and Duties

Please note that applications are currently not accepted through CalOpps or any other third party job board application system. To apply, applicants must complete an application via the City of San Jose’s website at www.sanjoseca.gov/citycareers.

The actual salary shall be determined by the final candidate’s qualifications and experience. In addition to the starting salary, employees in this classification shall also receive an approximate five percent (5%) ongoing non-pensionable compensation pay.

Norman Y. Mineta San José International Airport is recruiting for a (Public Information Representative I/II) with Search Engine Optimization experience to own multiformat (blog, video, images, infographics etc.) content creation and optimization for the Airport’s digital and non-digital channels. This position will create, scale and optimize content to inspire travelers to choose Norman Y. Mineta San Jose International Airport as their preferred airport for traveling to and from Silicon Valley. This person will be responsible for day to day execution of the Airport's content creation programs, including close collaboration with Airport partners’ (airlines, concession operators, rental car companies etc.). The content marketing and SEO rep will be a proven content creator and storyteller motivated by using the right message and content to connect with your audience, and pulling all the stops to make sure it goes far and wide. The Content Marketing and Search Engine Optimization Representative will be a skilled content writer/ content creator with experience and passion in getting it in front of the right audience, at the right time, to inspire action.

This is a great opportunity for a creative and avid Content Marketing and Search Engine Optimization Representative to help establish the foundation of the Airport’s content marketing efforts by creating compelling stories for our various (website, social media, print, infographics etc.) communication channels. As an integral member of the Marketing team, you will collaborate closely with the Planning & Development, Operations, Properties, and other Airport teams to develop a steady flow of fresh, engaging content and create an effective stream of users to our website and other digital properties. The Airport is looking for someone who has strong passion for excellent copy and a sound understanding of content marketing strategies. If you’ve got a knack for creating engaging content that can be distributed via internal and external channels, reporting on the performance of those efforts, and optimizing the content for ranking high on search engines, Norman Y. Mineta San Jose International Airport wants to hear from you.

Other key responsibilities include researching and responding to customer inquiries and concerns; monitoring and responding to social media and assisting the Public Information Manager and Marketing Manager with internal, external, and online communications and marketing activities; and assisting in the planning and coordination of special events.

This position is part of the Marketing & Communications Division and will report to the Marketing Manager. The ideal candidate should have a proactive, creative, energetic, customer-centered attitude, and be capable of multi-tasking a broad set of assignments. This position also requires proven ability to think strategically, creatively, as well as the ability to prioritize projects in a rapidly changing environment.

Desired experience includes:

• Four (4) years or more of content creation experience in multiple formats with progressively increasing scope and responsibility.

• Proven track record of independently creating authentic, consumer focused multimedia content that increases awareness and engagement.

• Experience with using and implementing content recommendations from SEO tools such as BrightEdge, Moz, SEMRush and proficiency in Content Management Systems (e.g. Drupal).

• Data driven content marketer familiar with using tools such as Google Analytics to measure and report on the impact of content marketing efforts.

• Experience creating content specific to travelers in the travel/tourism industry is a plus.

Qualifications

Public Information Representative I

Education and Experience: Bachelor’s degree from an accredited college or university in journalism, communications, advertising, marketing, public relations, public administration, or closely related field.

No minimum experience required.

Acceptable Substitutions: Additional years of professional experience in public relations, public
information, or other related experience may be substituted for education on a year-for-year basis up to two years.

Public Information Representative II

Education and Experience: Bachelor’s degree from an accredited college or university in journalism, communications, advertising, marketing, public relations, public administration, or closely related field and two years of progressively responsible professional public information, marketing, or public relations experience. No substitution for education.

Licensing Requirements
Valid California Driver’s License may be required

Employment Eligibility: Federal law requires all employees to provide verification of their eligibility to work in this country. Please be informed that the City of San Jose will NOT sponsor, represent, or sign any documents related to visa applications/transfers for H1-B or any other type of visa which requires an employer application. Candidates are required to satisfactorily complete and pass a fingerprint based Criminal History Records Check prior to being considered for a position in this class at the Airport. This Airport position requires a background check and a Transportation Security Administration (TSA) check. The candidate must be fingerprinted and qualify under all applicable TSA and Airport regulations.

Competencies

The ideal candidate will possess the following competencies, as demonstrated in past and current employment history. Desirable competencies for this position include:

Job Expertise - Demonstrates knowledge of and experience with applicable professional/technical principles and practices, Citywide and departmental procedures/policies and federal and state rules and regulations.

Communication Skills - Effectively conveys information and expresses thoughts and facts clearly, orally and in writing; demonstrates effective use of listening skills; displays openness to other people’s ideas and thoughts.

Customer Service - Demonstrates the ability to anticipate customers' needs and deliver services effectively and efficiently using professional demeanor.

Political Skill - In taking action, demonstrates an understanding and consideration of how it will impact stakeholders and affected areas in the organization.

Flexibility - Makes effective decisions and achieves desired results during major changes in responsibilities, work processes, timeframes, performance expectations, organizational culture, or work environment.

Selection Process

To apply, please complete an application via the City of San Jose’s website at www.sanjoseca.gov/citycareers. The final filing date for this job announcement is March 16, 2020.

The selection process will consist of an evaluation of the applicant's training and experience based on the application and responses to the Job Questions. Only the candidates whose backgrounds best match the position will be invited to proceed in the selection process. Additional phases of the selection process will consist of one or more interviews, one of which may include a writing exercise.

You will be prompted to answer the following job-specific questions during the online application process. Please note that there is a 4,000-character limit, including spaces, for each text response.

1) How do you best meet the minimum qualifications for this position?

I have a Bachelor's degree from an accredited college or university in journalism, communications, advertising, marketing, public relations, public administration, or closely related field.

I have completed two years of college (full-time) and have two years of professional experience in public relations, public information, or other related experience.

I have a Bachelor's degree from an accredited college or university in journalism, communications, advertising, marketing, public relations, public administration, or closely related field and two years of progressively responsbile professional public information, marketing, or public relations experience.

I do not meet minimum qualifications for this job.

You must answer all job-specific questions in order to be considered for this vacancy or your application will be deemed incomplete and withheld from further consideration.

If you have questions about the duties of this position, the selection or hiring process, please contact Elizabeth V. Cabral at [email protected]

Additional Information

-Link to Benefits page: https://www.sanjoseca.gov/your-government/departments/human-resources/benefits
-Link to Department website: http://www.flysanjose.com/
-California Equal Pay Act: http://www.sjcity.net/DocumentCenter/View/18980

Please note that applications are currently not accepted through CalOpps or any other third party job board application system. To apply, applicants must complete an application via the City of San Jose’s website at www.sanjoseca.gov/citycareers.

If your online application was successfully submitted, you will receive an automatic confirmation email to the email address you provided. IF YOU DO NOT RECEIVE THE CONFIRMATION, please email [email protected] and we will research the status of your application. Please contact Human Resources at (408) 535-1285, or [email protected] if you have any questions.