Senior Marketing Consultant

What We Offer
At GDA, you can build a career out of making things happen! GDA Capital is a financial institution that provides vertically integrated merchant banking and capital markets services to institutional investors and disruptive technology companies. We are the trusted advisor that bridges the gap between the institutional capital market and disruptive technologies.

We have an exciting opportunity for a talented Senior Marketing Consultant to join our company. The Senior Marketing Consultant shall be primarily responsible as the first point of contact between GDA’s advisory clients and the rest of the team. This will involve a lot of marketing strategy including the entire creation of go to market strategies, as well the coordination of internal and external teams during the execution phases. This role would be ideally suited to a blockchain-savvy individual able to self-manage and work independently and remotely, set priorities and efficiently manage day to day processes with a high degree of accuracy and grit.

Responsibilities & Expectations
Based anywhere in North America or Europe and reporting to the CEO, you will have direct contact with all 20+ employees at the firm. You will hold the highest advisory marketing role, giving you the opportunity to take on a leadership role and to develop and optimize many of our existing marketing and raise processes. We expect to hire a team to help support the growth of the department over the next quarters. Here is a breakdown of what will be expected of you.

Senior Marketing Consultant:

• Create full go to market strategies for our client and execute them alongside the client; depending on the client, the budgets range from five figures to eight figures.
  
• Establish project management processes using a CMS such as Asana to ensure no task falls through the cracks
• Manage existing marketing team to ensure proper execution of campaigns
• Create and monitor paid marketing campaigns
• Build out funnel strategies and implement them for clients
• Draft bi-weekly reports for all clients going over sprint periods
• Regularly strategize, update and maintain organizational charts.
• Support the bi-annual Performance Management processes through manager/employee system support, tracking and reporting on status of completion.
• Continuously develop and close global partnerships with PR firms, influencers, marketing agencies, design agencies, event management agencies, cryptocurrency exchanges, and social media communities - adding them to a well-organized readily available partner database.

Sales & Business Development:

• Help with the onboarding process of new clients
• Support the sales department to help close new clients by offering marketing expertise
• Coordinate communication and education sessions to employees and/or managers for plans and programs related to internal marketing
• Intern marketing development program in partnership with Tier 1 Universities

Required Qualifications

• Undergraduate degree, preferably in marketing or business
• Located in North America is highly preferred
• 4+ years of post-undergraduate or post-graduate work experience leading at-scale performance marketing programs for digital agencies or client marketing organizations. Preferably in a mid-to-large-sized corporate environment; in banking, finance or blockchain industry
• Excellent computer skills including advanced knowledge and competency with Microsoft Excel
• Knowledge and experience in setting up and implementing company-wide project management tools, such as Asana
• Ability to manage a global remote team, and to handle multiple projects/ clients and marketing campaigns simultaneously
• Knowledge and experience in the blockchain and/or traditional financial markets space is a plus.
• Ability to handle sensitive and confidential information and issues with tact and diplomacy.
• Exceptional organizational skills
• Knowledge in establishing and developing remote work processes and a relevant remote work culture.
• Detail oriented with the ability to check documents for accuracy and communicate detailed changes.
• Strong interest in coaching and mentoring team members
• Highly skilled in learning on the job and continuously learning
• Excellent interpersonal, written, and verbal communication skills.
• Mature, professional, driven, empathetic.

Compensation
We offer competitive salaries and are committed to see our employees succeed.

Salary Range: 75K - 100K CAD
Bonus: Discretionary
Stock Options Plan: Company-wide

*Why Global Digital Assets (GDA) ? *

GDA is one of the fastest growing boutique merchant banks in Canada. The level of growth that is expected in the coming years is staggering, and we need the right person to come on board to help support the growth of our token advisory department.

The qualities we value most are ownership and teamwork; everyone pulls together to give our best. With a focus on continued growth and industry leadership, exciting long term career possibilities are available for the driven youthful leader that joins us as our first Senior Marketing Consultant.

*Joining GDA today means joining a team of ambitious and caring individuals. Become a key part of our growth by applying today. *