Digital Marketing Manager
(3+ years exp)₹5L – ₹8L
Published: 4 days ago
ThoughtFolks
Marketing Agency
Job Location
Job Type
Full TimeVisa Sponsorship
Not AvailableRelocation
AllowedSkills
SEO/SEM
Digital Marketing
Marketing and Growth Strategy
Growth Hacking
Google Adwords
Digital Marketing and Branding
Hiring contact
Madhuha DevarakondaThe Role
If you live and breathe digital marketing, you are at the right place and we want to hear from you. We are looking for a Growth Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities
· Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth.
· Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization.
· Conduct and present competitive analyses and market research.
· Choosing in accordance with the other departments which metrics/KPIs to focus on and coming up with right set of creative ideas on how to grow those KPIs.
· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
· Design, build and maintain our social media presence.
· Identify trends and insights, and optimize spend and performance based on the insights.
· Brainstorm new and creative growth strategies.
· Plan, execute, and measure experiments and conversion tests.
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
· Instrument conversion points and optimize user funnels.
· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
· Previous working experience as a Marketing Growth Hacker and Product Marketing of a minimum of two years.
· In-depth knowledge of SEO factors and key algorithm updates.
· Hands-on experience with web analytics and A/B testing tools
· Outstanding analytical and problem-solving skills.
· High standards of excellence and attention to detail.
Responsibilities
· Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth.
· Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization.
· Conduct and present competitive analyses and market research.
· Choosing in accordance with the other departments which metrics/KPIs to focus on and coming up with right set of creative ideas on how to grow those KPIs.
· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
· Design, build and maintain our social media presence.
· Identify trends and insights, and optimize spend and performance based on the insights.
· Brainstorm new and creative growth strategies.
· Plan, execute, and measure experiments and conversion tests.
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
· Instrument conversion points and optimize user funnels.
· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
· Previous working experience as a Marketing Growth Hacker and Product Marketing of a minimum of two years.
· In-depth knowledge of SEO factors and key algorithm updates.
· Hands-on experience with web analytics and A/B testing tools
· Outstanding analytical and problem-solving skills.
· High standards of excellence and attention to detail.
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