GA4 Technical Implementation Specialist

Team: Ad Tech and Analytics
Salary: £30k - £45k + benefits
Location: London
Closing: This role has no specific closing date.

Job Description
An Overview of Incubeta

Incubeta is a digital marketing consultancy with a focus on bringing together the best people, technology and data. Our specialists build solutions that embrace the power of technology, the truth of data and add a spark of human creativity. We help advertisers, agencies and publishers get the most from digital for their business.

As Google’s most experienced EMEA Sales Partner we have overseen hundreds of deployments across the Google Marketing Platform. We do this by addressing ad tech infrastructure, data management, integration, media management and provide clients with relevant and up-to-date digital marketing services and consultancy.

We know our people are what sets us apart and we strive to provide a diverse and inclusive workplace that helps every individual realise their full potential through a rewarding career. When you speak to us you’ll hear our culture shine through. When you work with us you’ll be an influential piece of what makes us a winner of Campaign Magazine’s Best Place to Work. Scroll down to read more about the role, the career opportunities, our culture and the benefits we offer.

The Role

You’ll be working on a range of technical Google Analytics 4 implementation projects across brands in fashion, media, and ecommerce.

Your day to day will focus on supporting clients through the migration to the new GA4 analytics platform, supporting them on the measurement strategy, planning as well as leveraging the functionality of Google Tag Manager and Firebase to send the data through to GA4. From there, you’ll be involved in ensuring this new technology is embedded into the business.

You will be proficient in at least one Tag Management System, and have a solid understanding of data Layer implementation best practices, approaching tasks logically and be capable of explaining pros & cons of potential solutions to relevant parties to ultimately implement the most favourable approach!

Alongside this, you’ll also get the opportunity to collaborate with other teams in the business (Paid Search, Paid Social and Programmatic Display) on various implementation projects across a variety of partners.

You may also get the chance to attend relevant industry events to meet our clients and partners, and even be a spokesperson at some of these events too!

About you

Experience in Google Analytics 4 and Firebase Analytics implementation & maintenance

Hands-on experience of tag implementation & maintenance through tag management systems

Proficient at identifying, troubleshooting and resolving technical issues within the Google Analytics and Google Tag Manager products suite

Confident in client-facing communication

Has a solid understanding of data Layer implementation best practices

Can explain complex technical concepts to a non-technical audience.

Some top facts about us

Incubeta UK is an award winning digital marketing group with over fifteen years of experience

We are part of a global business, based in Old Street, London, with offices in New York, Los Angeles, The Hague, Berlin, Cape Town and Sydney, to name a few

We have won awards for both our work and our culture!

We have flexible working policies allowing you to work from home up to three days a week and fit work around other important life commitments

We encourage people not to leave it at the door but instead bring their passions into the workplace. We have committees and networks who improve our thinking and action on topics such as DE&I, Mental Wellbeing and Sustainability

Our Package

Salary

Incubeta pay industry benchmark salaries. Salary is reviewed on a regular basis and can increase as you progress along your career path. We also offer additional performance related bonuses, so we can be found above the industry benchmark on pay alone.

Benefits

We have a credit-based benefits package which allows you to choose from a range of benefits including health care, additional pension, gym memberships and more.

Learning and Development

We have an in-house team of learning specialists who will ensure a smooth transition into your role and the wider business. As a minimum, you’ll have a forward looking development review every 6 months to discuss your career goals and our L&D team will be on hand to support you to get there.

What to do next

If you like what you’ve read then hit the ‘Apply’ button and we look forward to receiving your application. If you want to know a little more before you do then don’t hesitate to contact us at [email protected]

Our unique hiring process

We are an equal opportunities employer and are committed to a policy of Equal Employment Opportunity and are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.

As such we use an anonymised recruitment process. When you hit apply you’ll first be asked some questions about you, if you feel comfortable, we’d love for you to provide as much information as you can. Your data will be anonymous and will not be shared. It will only be used to help us understand how we are performing against our equal opportunities metrics and where we might need to make improvements. After that you’ll be asked to answer some questions that are related to the day-to-day role. Your answers will go through our sift process where they’ll be anonymised, randomised and then reviewed by a panel of reviewers.

If you are shortlisted, we’ll invite you to the next step, which includes two or three interviews.

We love giving feedback, and you’ll be well informed of your progress throughout the application process.