Digital Straegist & Marketing

The core roles & responsibilities include:

• Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives and KPIs

• Create monthly planners & craft digital strategies to adhere to client requirements with the support of the creative team

• Executes projects to be high quality, on-time and cost-effective/on budget

• Fosters timeline development and monitors progress, ensuring deadlines are met

• Manages overall project scope and ensures staffing assumptions adhere to the budget

• Works with project managers to ensure the team is aligned to client requirements

• Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.

• Writes communications briefs, ensuring that creative and media are effectively integrated • Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior

• Develops a total understanding of online target audience and mindset modes

• Writes and transmits conference reports to clients and agency teams