Chief Marketing Officer (CMO)

CMO is responsible for overseeing the planning, development and execution of HootSpot's marketing and advertising initiatives. Reporting directly to the CEO, and COO, the CMO's primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.

Often times the CMO's role is expanded to include sales management, new business development, product development, distribution channel management and customer service. The CMO will be responsible for insuring HootSpot's message is distributed across channels and to targeted audiences in order to meet sales objectives. Today, this means seeking out new ways to deliver messaging, such as mobile platforms, video and social media.