Growth Marketing Manager

About the Team:

Growth Marketing Team focuses on driving all new revenue for CookUnity’s business. Our goal is to grow as fast as possible while maintaining a high level We are a test and learn team that rewards contrarian marketers.

The role:

As the Growth Marketing Manager, you will be at the forefront of driving our company's growth and expanding our market presence. This role is perfect for someone who thrives in fast-paced environments and is passionate about using data-driven strategies to acquire, retain, and expand our customer base.

Our Growth Marketing Mission is to launch quickly and do things that do not scale. This person should be very comfortable in working independently while having a supportive infrastructure designed for you to test and learn. You will have the unique opportunity to optimize our growth funnel, increase customer lifetime value, and strengthen our brand.

Responsibilities:

• Create and own an experimentation roadmap to execute a rigorous testing agenda, validate hypotheses and scale effective messaging interventions
• Define experiment setup (targeting, timing, channel strategy, duration, primary metrics)
• Write creative briefs and work with creative teams to design campaign assets
• Engage cross-functionally with Product, Engineering, Data Science and Creative to meet ambitious growth targets and to increase campaign performance through better tooling, automation and personalization
• Measure and report on the impact of projects, and collaborate to scale efficient levers

Minimum Requirements

• 2+ years in growth or marketing, with demonstrated experience creating and analyzing owned channel lifecycle marketing campaigns (email, push, in-app messaging)
• Experimentation experience, with knowledge of designing and executing a testing roadmap
• Data-led decision making and analytical skills.
• Experience using monetary incentives to drive business impact and influence behavior
• Creative and empathetic thinker; you always think customer first
• Proven ability to work effectively with cross-functional teams
• You thrive in fast-paced environments and can adapt quickly to shifting priorities

Benefits

🩺 Health Insurance coverage

⛱ PTO policy and paid sick days

🌟 Eligible for a bi-annual performance bonus.

🌅 401k Plan.

🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid

🕯 Compassionate Leave: 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🧘🏽‍♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle

👩🏾‍🏫 Personalized Spanish coach

🌟 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!