Marketing Lead - DeFi Products & Growth

Time zones:
Eastern (UTC -05:00) and Pacific UTC (-08:00)

This is a remote role expected to work on either ET or PT | The listed locations are preferred, but not required!

About the company

DELV is building new protocols for new markets to advance the safe adoption of decentralized financial systems by building novel, research-backed, and open source infrastructure.

Our latest flagship product, Hyperdrive (https://hyperdrive.trade/), is a new automated market maker (AMM) protocol for fixed and variable rates generated from reputable yield sources in DeFi. || Learn more here: https://blog.delv.tech/.

Working at DELV means you will be building on the cutting edge of DeFi to help shape the future of trustless ownership and programmatic markets for crypto-native assets.

About the role

We are looking for a creative, driven, and exceptional Marketing Lead passionate about decentralized finance to run our product and brand growth efforts. This person will be expected to have a confident understanding of the DeFi ecosystem, technical aptitude to go deep into a product (and speak to it), generate valuable ideas independently, and be a key team member responsible for the marketing, communications, and brand consistency of DELV’s products.

This role will work closely with an external design team along with Product, Operations, and Engineering teams to produce content, own the marketing calendar, and develop go-to-market strategies for major product launches, updates, collaborations and more.

The ideal candidate for this role must be able to shift their focus between strategic and tactical execution effortlessly with eagerness to both roll up their sleeves and establish trust as a leader with vision.

Working knowledge of DeFi and a passion for delivering high quality content with intention and purpose is required!

What you'll do

• Own DELV’s marketing priorities and initiatives, delivering on strategy, execution, and reporting, making a HUGE impact by helping bring ideas to reality
• Produce and execute campaigns across digital and in-person event channels targeting DeFi institutional and DeFi-native consumer audiences
• Engage with DeFi thought leaders and builders to produce high impact co-marketing campaigns
• Develop creative briefs and design direction, with quality assurance of messaging and tone for content creators to produce excellent visuals, graphics, videos, and blog posts
• Create thought leadership pieces (blog, X threads), branded swag, hosted twitter spaces, and a global events presence
• Manage, plan, and run DELV’s content calendar and distribution channels (X, Farcaster, Blog, Newsletter, LinkedIn, Discord etc.)
• Experiment, analyze, capture, and translate user insights to product recommendations and actionable marketing improvements for better growth
• Organize your own priorities, dependencies, timelines, and deliverables
• Establish yourself as a core member of a very passionate team in a friendly environment
• Think and act strategically while also sweating the small details

Responsibilities

• Iterate upon DELV’s social and marketing strategy in collaboration with our team
• Develop and implement go to market strategies for new strategic releases
• Define target audiences, positioning, messaging, and channel strategies (rooted in clear objectives and insights)
• Stay nimble and prioritize aspects of the marketing lifecycle when most valuable: targeted outreach and segmentation, education and engagement campaigns, ecosystem partnerships, etc.
• Develop a deep understanding of the DELV community and competitive landscape
• Setup DELV’s foundations of marketing analytics and marketing operations
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, products, and promotional material)
• Stay abreast of current market conditions, trends, and incorporate into company marketing plans
• Own the strategic and creative positioning of DELV’s brand across relevant channels (e.g., X, Farcaster, YouTube, LinkedIn)
• Conduct market research and analysis to evaluate trends, brand awareness, and competition
• Manage external stakeholders to maintain relationships with creators, media vendors, and publishers to ensure collaboration in promotional activities

Qualifications

• 5+ years of professional experience and 3+ years working with technical products, ideally in fintech and/or web3
• Obsessed with crypto, DeFi, and Web3 with personal or professional experience using a self-custody wallet, engaging with dApps or participating in DAOs
• Incredibly organized, able to stay on top of several moving projects at once
• Expert communicator (written and spoken), skilled presenter, and distiller of complex concepts into content that is easy to understand
• Experience working with either executive-level cross-functional stakeholders
• Thorough knowledge of strategic planning principles and marketing best practices
• Extreme attention to detail, proactive, and collaborative with high standards of excellence
• Demonstrated ability to produce successful and creative marketing content and campaigns
• Laser-focus on creating content that delivers value to the viewer
• Experience generating and reporting on marketing analytics (e.g., social media, web analytics), with good understanding of market research techniques, data analysis
• Excellent communication and people skills
• A respect for regulators and designing solutions within reasonable constraints
• Critical thinking and problem solving with little direction or guidance
• A passion for ownership, personal accountability, and producing delightful marketing experiences
• Thoughtful communication skills with the ability to convey complex topics in simple terms to a large audience (public speaking, writing, and respond elegantly)
• You understand how to build content for different audiences and help find product-market fit

Preferred Qualifications

• Ability to thrive in ambiguous business situations; be open to acting quickly and iterating.
• Empathy, curiosity, and desire to constantly improve, acquire new skills, and drive for results.
• Ability to influence without authority, collaborate effectively, and lead virtual teams
• Proven ability to quickly adapt in rapidly evolving business situations.
• Experience leading a team of 2 or more direct reports
• A demonstrated interest in psychology, design, or interpersonal dynamics
• Experience in traditional finance, ideally at a firm offering fixed income and other investment products
• Experience with HTML, CSS, and Wordpress for the buildout of simple webpages
• Experience with AI tools for marketing operations efficiency
• Coursework in marketing, communications, business, management, engineering, or related field is a plus.
• Experience in client-service position at a consulting firm

What We're Offering

• Competitive salary (and equity) in an exciting space driving disruptive innovation
• The opportunity to play a key role with autonomy in our growing organization
• A remote work environment with competitive benefits and holidays
• Unlimited time-off policy
• 7 additional company holidays, including all-company week-long winter break
• Annual team offsites focused on strategic planning balanced with team building and fun
• Medical, Dental, and Vision Insurance
• Agile working environment with flexible working hours (in CT or ET timezone) and location, and career advancement
• Optional, company-sponsored meetups to connect with your remote teammates and other Web3 ecosystem players
• Applicants for employment in the US must have work authorization that does not now, or in the future require sponsorship of a visa for employment authorization in the United States

Closing

If you’re convinced you are the right fit and are eager to apply, we look forward to hearing from you!

Once you've applied, please be patient :) it may take us up to 2-4 weeks to get back to you!

Don’t meet every single requirement?
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At DELV we are dedicated to building an inclusive and authentic workplace, so if you’re experienced in DeFi but your past experience doesn’t align perfectly with every other qualification in the job, we encourage you to apply anyways.

You may be just the right candidate for this or other roles.

In your note to us, also include:
• Any additional links or content we should view? (e.g., Twitter, pieces you've authored, talks you've given, content you've created, products you've launched)