Marketing Manager (Software Product/Solution)

Job brief
We are looking for a Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products/solutions in ways that will strengthen our brand and boost sales.

For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.

Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities

• Study company products
• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements and skills

• Proven experience as a Product Marketing Manager, Brand Manager or similar role
• Understanding and Exposure to Industry4.0, IoT & Cloud and Software technologies
• Work experience in industries of Manufacturing, Logistics, Supply Chain or Engineering.
• Background in design and copywriting is a plus
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Excellent communication skills
• Keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills
• BSc/BA in Marketing, Communications or similar field

*About GEOGO *

GEOGO is a software services company with a dynamic team working on Industry 4.0 solutions.
GEOGO aims to bring innovative technology led solutions to the fore for Industries.
GEOGO’s goal is to provide Innovative, Affordable & Effective solutions for Industry 4.0.
The technology focus areas of the Company are :
● IoT & Sensing
● Big data & Cloud Engineering
● Location based Intelligence
● Predictive Analytics
● Web & Mobile Solution

Our key projects in Industry 4.0 have been on
❖ Smart Machine Analytics
❖ Real Time Location Tracking System
❖ Indoor Mapping & Tracking
❖ Proximity Solution
❖ Process Digitization
❖ System Integration

GEOGO Engineering is led by experts with wide experience in the field of technology solution implementation for large projects in USA, Europe & South East Asia using technologies of IoT, M2M, telemetry, Mobile & Cloud computing. This collective experience and expertise is one of the key strengths of GEOGO.

GEOGO has forged partnerships with a few innovative companies to bring in effective solutions leveraging innovative Industry 4.0 solutions from Computer Vision to Cybersecurity. This also harnesses the advantage of customisation as needed at an affordable cost.

GEOGO provides turnkey solution to any Industry 4.0 need.
Visit www.geogo.in for more details