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India's first bodypositive and most comfortable underwear

India's first bodypositive and most comfortable underwear

We have created India's most comfortable and responsible piece of underwear, offering it at the highest quality to price ratio in the market.

All our underwear are made using Lenzing Micromodal fibers, that are extracted from beechwood trees which then form as the super-soft fabric on our underwear. Full integration at the Lenzing site in Austria makes it possible to produce this fiber in an environmentally sound way (automatically replenished). Micromodal is a natural fiber made of cellulose (similar to cotton), 3x softer than cotton and more breathable in temperate climates.
We also do an anti-microbial finish on the underwear which prevents bacteria and fungal growth for a minimum of 33 washes of the garment.

As a brand, we are India's first inclusive and body-positive underwear company. This has been part of the company's DNA since the inception, all our models and influencers who represent the brand are real people having real bodies.

Content Strategy & Marketing

UI/UX & Communication Designer

Worked at Tailor and Circus. Went to College Of Engineering, Guindy, Anna University, Delft University of Technology