Digital Marketing Strategist

Roles and Responsibilities

• Strategize and execute plans that drive conversions through Organic & Referral channels
• Analyse the marketing output in terms of Revenue, Leads, Platforms, Channels, etc and offer insights for improvements
• Plan and Execute Email Marketing campaigns by sourcing database, setting up lead nurturing flow, and optimizing through results
• Ideate concepts for webinars and strategize, market, and conduct the webinar events, and optimize the outcome
• Identify and implement Key Performance Indicators (KPI) to measure and monitor the channel as well as the team’s performance
• Manage day-to-day SEO Operations, keyword analysis, and gather competitor intelligence
• Define requirements, tasks, and resources associated with Marketing objectives
• Strategize and build useful backlinks, remove ineffective ones, and promote guest posts
• Optimize website content, landing pages, Meta titles, Descriptions, and CTAs to improve page performance
• Strategize and execute Social Media promotions to increase brand awareness & leads
• Provide regular reporting and communications to the top management
• Create and Monitor Analytics dashboards & reports to evaluate the performance of the various activities
• Collaborate with content, design, web development, and other supporting functions of marketing.

Desired Skills and Experience:
• Minimum 2 years of work experience in Digital Marketing fields
• Passion for B2B Marketing especially Digital Methods.
• Bachelor’s degree or higher with more than consistent Academic performance (10th & 12th > 80%, Graduation > 70%, MBA from Tier 1 institutes)
• Familiarity with relevant tools e.g. Moz, Ahrefs, SEMRush, ScreamingFrog, Google Analytics etc is an added advantage.
• Excellent analytical skills with a data driven approach
• Strong organizational and leadership skills.

Please share your updated resume - [email protected]