PERFORMANCE MARKETING MANAGER - Digital Social Media Marketing

About the Company

JAKARU is a start-up that is aspiring and working towards becoming a design and brand powerhouse in the kids’ space. The first of our launches under the brand ‘Skoodo’ are children’s casual play shoes. With this we are taking on a category with a growing demand and an unmet need. Skoodo is a product that solves for this, and is functionally different and better. We believe the consumer should be at the centre of what we do and the first step of building a brand is to put oneself in the consumer’s shoes (pun intended). Needless to say, as a kids’ brand, we have lots of play! www.skoodoplay.com

About the Job

PERFORMANCE MARKETING MANAGER is at the core of the demand side at Skoodo. It is a critical role for an early-stage start-up like ours, as this role holder has to lead quick ramp up of growth in a short time using low-cost strategies. The key thrust areas for this role holder will be driving efficiencies and customer acquisition. The role has a deep impact on the performance of the company, as it touches/leads the key metrics of revenue and cost. Apart from the functional skills, the role holder needs to demonstrate (actually “ooze out”) detail orientation, result orientation, data driven, resourcefulness, analytical ability, brand love and customer centricity, while delivering on responsibilities. 😊

*Areas of Responsibilities: *

1. FB-INSTA ADVERTSING & ANALYTICS (FB Ads manager)
2. GOOGLE ADVERTSING & ANALYTICS (Search, Shopping, Remarketing, YT and Display)
3. ECOM PLATFORM ADVERTSING & ANALYTICS (Amazon Marketing Services, FK - CPC)
4. WEB DISPLAY NETWORK ADVERTSING & ANALYTICS (GDN, AND, Taboola etc)
5. SEARCH ENGINE OPTIMISATION
6. SOCIAL MEDIA MARKETING SUPPORT (unpaid)

Details of Responsibilities:

• Manage different PAID channels, including Google Ads, AdWords, Facebook Ads manager (FB & INSTA), ON A DAILY BASIS.
• Manage different PAID e-comm platforms ads, including AMAZON AMS panel ON A DAILY BASIS.
• Manage different PAID web display networks, including GDN and ADN.
• Developing strategy, defining targeting, deploying creatives, setting up campaigns, deciding cost strategy, optimizing campaigns, measuring performance, and deriving insights for future campaigns
• Developing and testing new hypotheses.
• Manage and support the unpaid SOCIAL MEDIA MARKETING (brand/consumer driven word of mouth).
• Input with performance insights to creative teams to help them produce high performing creatives.
• Develop KPIs and dashboards for measuring advertising performance.
• Manage SEO activities – both on-site and off-site (keywords / backlinks / Metas / tags etc.)
• Prepare and Present plans and results to management.

Experience & Education:

• Graduate degree/diploma must; Preferable: PGD in Digital Marketing / Digital Media Management
  
• Age below 30; Personally, active on digital social media platforms like FB/Insta.
• MUST HAVE: 2-3 years of full-time – PERFORMANCE MARKETING experience in setting up, running and analysing ad campaigns FB-INSTA and Google Ads through respective panels, preferably in a digital agency environment or a start-up.
• Additionally, proficiency in MS Excel & Power point.
• Google and Facebook Certified
• Strong eye for trends in paid social platforms.
• High comfort in operations and analysis of KPI dashboards of FB Ads Manager, GOOGLE Ads.

Apply for this Position
If you’re interested, email us your resume with Linkedin profile at [email protected] with the email subject line of “Performance Marketing Manager” In the body of the email, include your salary requirements.