SEO/SEM Specialist

Responsibilities

1. Develop optimization strategies that increase the company's search engine results rankings
2. Research SEO keywords to use throughout the company's website and other online marketing channels
3. Set measurable goals that demonstrate improvement in marketing efforts MoM
4. Monitor daily performance metrics to track SEO/SEM performance
5. Efficiently communicate with other stake holders
6. Update content and website links for maximum optimization of search engine rankings and SEM campaigns.

Requirements

1. Two to three years of experience in successfully developing and executing SEO/SEM campaigns
2. Understanding of search engine algorithms and ranking methods
3. Experience with SEO/SEM industry programs, such as Google Analytics and Google Ads
4. Knowledge of keyword research and data mining tools
5. Able to complete competitive analysis of other companies within the industry
6. Excellent written and verbal communication skills (email, phone, etc.)
7. Comfortable analyzing high volumes of data on a daily basis
8. Familiarity with WordPress or other content management systems
9. Experience with other aspects of marketing, such as consumer journey, acquisition funnel etc.