Content Marketing & SEO Manager

SERHANT. Ventures develops resources and solutions to inspire, connect, and inform communities in today’s new marketplace. Our lines of business include knowledge products, books, speaking, and merchandise.

SERHANT. Ventures is seeking an experienced SEO & Content Marketing Manager to be responsible for overseeing our inbound marketing strategy and execution. Your goal will be to device and implement an SEO & Content Marketing strategy to increase our visibility on search engines, scale our editorial content creation, grow our inbound lead generation. This role will involve collaborating with key stakeholders and content creation partners to develop, test, and optimize the content and messaging. This person will lead the development, execution, and assessment of innovative, results-oriented SEO & Content Marketing strategies for our brands.

Responsibilities
• Lead technical SEO (On-site & Off-site) & Content Marketing strategy
• Lead editorial content creation across brands for weekly and monthly newsletter
• Build the content strategy with a focus on community engagement to drive lead generation
• Serve as a subject matter expert for issues associated with Search Engine Optimization
• Meticulous keyword research ability to properly increase rankings on search engines
• Optimize website content, title tags and meta descriptions with SEO best-practice tactics
• Build and execute off-site SEO strategies to improve rank and domain authority
• Ability to present reporting and analysis of campaign performance to stakeholders
• Proactively offer strategic SEO campaign recommendations. Analyze, review, and report on effectiveness of site changes and campaign initiatives in an effort to maximize results
• Plan campaigns, including requirements definition, scope, deliverables, budgets and schedules

Requirements
• Minimum 5 years Content Marketing or SEO strategy experience
• Experience creating and curating content to drive engagement and leads generation
• Inbound marketing experience, with a strong foundation of SEO, CRO, and digital analytics
• Experience managing key vendor relationships for content deliverables
• Experience with Google Analytics & SEMrush
• Strong communication, writing & editing skills
• Comfortable manipulating datasets in Excel.
• Experience in Search Engine Marketing, Display Advertising, Email Marketing or Paid Social Media Marketing, also preferred

We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

Employment Type: Full Time
Industry: Real Estate, Online Education, eCommerce