Google Ads Expert (Strategist)

Requirements:

• With Google Ads Certificate
• Proven track record of handling Google Ads PPC
• In-depth experience with website analytics tools.
• Knowledge of ranking factors and search engine algorithms
• Knowledge & experience in SEO is an advantage
• Verbal and Written English skills must be intermediate to Advance
• Can work in minimal supervision and a fast-paced environment

Job Description:

• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Additional duties as assigned