Product Marketing Lead - Fitness/Cycling

Turn your passion into a product. A unique opportunity for a passionate cyclist with a technical background to join an aspiring global fitness brand.

---- Please only apply if you are a keen outdoor cyclist and experienced in Zwift and similar apps ---

About the role and about you

This is a fantastic opportunity for a passionate cyclist with a background in consumer electronics or electro-mechanical goods to launch one of our products.

What you’ll do

• Research, and analyze customer and competitor insights to support product creation.
• Define key specs of the products.
• Build and maintain Product Requirement Documents
• Develop and manage the product roadmap.
• Manage software / hardware interactions across products
• Customer surveys.
• Input into sales and marketing communications.
• Create and deliver training for customer support.
• Interact with business partners and cycling teams.
• Work with amazing people and have a lot of fun doing it

The experience we're looking for.

• Product Management experience in consumer goods/consumer electronics.
• Experience in consumer product marketing.
• An analytical mindset, able to spot trends, market research and consumer feedback.
• Ability to communicate with everyone, bridging tech and non-tech stakeholders.
• A technical degree is preferred but other degrees are considered.
• Passionate cyclist.

Bonus Points

• Experience of working in the fitness / sports industry.
• Understanding of the indoor cycling market, customer base and competitors
• Passion for design
• Experience of working in a startup environment.

How to stand out among the rest

• You’re a smart doer and can prove it.
• You have worked as a mechanic on a team or in a bike shop.
• You have an academic degree and don’t mind ‘dirty fingernails’.
• You have lived in more than one country.
• You are a diversity candidate.