Growth Hacker (Temp-to-Hire)

This is a temp-to-hire position. The temp period (~2-3 months) is a part-time position for equity-only. Thereafter, the position is full-time for equity+pay.

About OppJar

OppJar (short for "Opportunity Jar") was founded by classmates from MIT, Harvard, and UC Berkeley because too many kids are entering adulthood with little to no savings. Unlike other solutions that require parents to raise money on their own, OppJar is an app that prioritizes connecting your child to friends and family.

Imagine, what if you could make an Instagram for your newborn baby? A parent-managed account where you could share pictures and where your child’s account is followed by a hundred or so of your closest friends and family. Now, what if that Instagram also included a savings account where those followers could Venmo your child money on birthdays and holidays. That’s what OppJar provides. And when your child turns 18, they can open their OppJar where they have 18-years worth of memories and 18-years worth of savings. Photos and messages left by those closest to your child over those 18 years. Also funds that accumulate over those 18 years, which are invested and grow with compound interest.

Scope of Responsibilities

New customer acquisition by executing online tactics and strategies

• Search engine marketing

• SEO/Optimizing organic search results

• Online advertising

• Social media (influencers, identification of target user groups, targeted ads)

• Email Marketing

Manage marketing budget

Track and optimize the customer conversion funnel

Customer retention and maximization of LTV

Content creation and placement (for website, social and professional media channels) to build brand awareness and trust

Customer communications via email and social media

Management of external agency partners necessary to execute marketing plans (creative, PR, web and app developers)

Ensure consistent messaging and look and feel across multiple platforms and products

Reporting of KPI metrics to executive team

Experience Base

Significant and practical experience with online marketing, ideally (but not necessarily) apps in the Fintech and/or Social Media space

Relevant experience in developing customer acquisition, retention, and cross-sell/up-sell direct marketing efforts

Experience in developing KPIs and tracking marketing campaigns against those KPIs

Experience in managing external agencies, including experience in guiding creative teams

Experience in developing a budget and managing efforts against the budget

Required Skills & Characteristics

Broad marketing knowledge and experience

Analytical and strategic thinker

Excellent communicator

Independent and resourceful

Creative

Entrepreneurial

Collaborative

Ethical