Marketing Manager

About Lotus Medical:
At Lotus Medical, we’re on a mission to reinvent the clinical experience for doctors and patients alike. We’re building turnkey, tech-enabled clinics that help doctors to flourish and give the best possible care to their patients. Going to the clinic shouldn’t add extra stress to a patient’s day! And working at a clinic? We want it to feel connected, fun and welcoming for the nurses and doctors who spend countless hours supporting, healing and helping their patients.

And we’re ready for take-off! With venture backing from some of Canada’s top VCs, Lotus Medical is primed to deliver on our mission to collaboratively reimagine and rebuild healthcare from the ground up. Join us in building the healthcare system of the future!

The Role:
This is a stellar opportunity to become Lotus’ marketing employee #1 alongside a fun, collaborative and inclusive team. Reporting to the Chief Experience Officer (CXO) as Marketing Manager, you’ll be the lead driver of marketing channels and strategies as well as a support to the CXO on brand visual identity and user experience. This role is instrumental to actualizing Lotus’ vision for both medical professionals and patients. We’re looking for someone who’s excited about crafting and executing marketing campaigns, loves thinking on their toes, isn’t afraid of voicing “crazy” ideas, and has a hunger for building something from scratch with a team of like-minded innovators.

In this role you will:

• Evolve the positioning and own all patient and doctor-facing marketing collaterals and messaging, including the website.
• Identify target audiences and build patient and doctor behavior maps (some marketers call these personas).
• Drive patient and doctor acquisition strategy and execution via on and off-line marketing channels including PPC, SEO, directory listings, social media, social influencers, local vendor partnerships, PR, and more.
• Manage and report on the marketing budget and ROI.
• Manage marketing vendor relationships and tech stack.
• Build and maintain patient and doctor lifecycle email and SMS marketing.
• Ensure consistent brand voice in communications and messaging across all channels.
• Analyze patient insights, healthcare trends, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting using Google Analytics and other tools to extract key insights for future campaign development and go-to-market strategies.
• Prove clinic launch strategies and document in a Launch Playbook.
• Support the sales team’s needs.
• Work in partnership with the creative team, help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.

The ideal candidate has:
Thrived working with fast-paced teams in marketing for 3+ years
Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with Google Analytics, marketing automation and CRM tools
An itch for solving problems and a thirst for knowledge, innovation and finding new ways to approach challenges

Reasons to join the adventure:
You’re driven to work on meaningful projects with a fast-paced, fun-loving team.
The idea of co-creating company culture and building world-changing innovative tech makes you feel warm and fuzzy all over.
Join forces with a diverse group of people set on learning from each other and growing as we do.
Execute on big opportunities, setting Lotus Medical apart as the startup to watch the health tech industry.
You not only love to work hard and play hard, but you know and deeply appreciate the benefits of downtime...and great benefits and unlimited vacations.