Product Marketing Manager

Attribution is an advanced multi-touch attribution and affilite management system for marketers. We're looking for an experienced product manager to help us better articulate why our best in class product outshines the competition. We're looking for someone that can help with:

*Go to Market Strategy *

Work with the product team to lead the launch strategy for new products and features.

Competitor analysis

Identify our actual and potential competitors and evaluate their strategies, pricing and positioning. Assess their relative strengths and weaknesses and devise counter-strategies.

Sales enablement

Provide training and build content, assets, and tools including sales presentations, platform demos, and competitive briefs

Product collateral and marketing content

Develop sales materials and support demand generation and content marketing campaigns with deftly crafted content that resonates with target verticals and personas

Market and buyer intelligence

Deeply understand Invoca’s buyers in each segment, how they buy and their buying criteria; use this knowledge to inform product messaging, brand differentiation, marketing content and sales training.

Qualifications

Minimum of 3 years of demonstrable B2B product marketing experience with a complex SaaS product

Excellent written and presentation skills

Expert storyteller, skilled at crafting engaging presentations that distill complicated concepts into succinct and straightforward narratives

Quickly synthesize otherwise complex product features into understandable and compelling messaging

Able to context switch and effectively run multiple projects at the same time

Strong analytical skills for analyzing products, competitors, and market dynamics

Demonstrated passion for product marketing and articulating customer value

Bonus for candidates with martech / product-tech experience