Digital Marketing Manager

Job Title:

Digital Marketing Manager

About your new company

Are you looking to work for a growing fintech where you will have a direct impact on the success of the business on a daily basis?

DiviPay is a fast-growing startup backed by leading venture capital firms including ANZi. We've been growing organically and have now reached an inflection point where we are looking to ramp up our marketing activities and build a great team.

We’re on the hunt for a Digital Marketing Manager to join our marketing team to execute integrated growth and digital marketing campaigns from concepts to execution.

As a Digital Marketing Manager, you will;

• Establish and implement DiviPay’s digital marketing strategy with a focus on B2B lead generating campaigns;
• Own and manage end-to-end digital campaign initiatives to create awareness, acquire and convert new customers as well as grow existing customer accounts
• Monitor performance of campaigns and optimise for CTR, CPA and ROI and other key performance metrics
• Manage the DiviPay website with the goal of increasing traffic through SEO optimisation
• Run CRO experiments to optimise lead acquisition funnel
• Build and maintain paid and performance marketing channels
• Become an expert in Hubspot CRM and a marketing automation system to understand the customer journey and in turn build high performing email and conversational marketing campaigns and landing pages
• Create reports that communicate performance and insights to internal stakeholders
• Increase organic growth and engagement across social media channels

Key Requirements

• At least 2 years experience working in digital marketing/growth marketing within fast growth organisations
• Hands on experience in campaign management (SEM,PPC, paid social, retargeting)
• A demonstrated passion for B2B marketing (experience working in fintech is a plus)
• A track record in creating high performing lead nurturing campaigns
• Proven ability to deliver measurable, impactful work
• Attention to detail and strong analytical/problem solving skills
• Proven ability to work well as part of a fast paced team
• Entrepreneurial and growth mindset
• Working knowledge of HTML and CSS is a plus (not required)

If you only meet some of these criteria we still encourage you to apply. We're looking to hire for potential - if you are willing to learn, we are willing to teach.

What's in it for you?

• Opportunity to join a fast-growing, high-performing, venture-backed startup at an early-stage
• Opportunity to execute on an ambitious vision of rethinking the delivery of financial services
• Competitive salary plus a quarterly bonus
• Regular team building activities and quarterly celebrations

DiviPay is an Equal Opportunity Employer:

DiviPay does not discriminate on the basis of race, religion, colour, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Our application process

Approx. 2 weeks:

• Phone interview
• Growth Marketing challenge to complete and help us understand how you approach problems in the real world
• Technical marketing interview
• Interview with Founders
• Cultural fit interview with Leadership Team