Marketing Associate

Beanery Foods is a dynamic FMCG venture focused on all-natural, tasty and convenient products. We believe in living the good life with no compromise on taste and nutrition. We have developed a range of Yogurt Smoothies and ready to eat indulgence and have launched it under the brand ZUMI in the Hyderabad market. We only work with simple and all-natural ingredients to craft the most delicious products that don’t contain any refined sugar at all. Join our energetic team to help make ZUMI a home-grown brand for natural, nutritious and tasty products.

The proposed position would entail the following activities and responsibilities:

*Job Responsibilities: *

• Responsible for ideating, creating and executing marketing plans and branding efforts to promote a home-grown brand of all-natural beverages and other products
• Plan and execute promotional activities of products at various POS. [Retail, Food Service and Institutional avenues]
• Build a strong brand presence and engage with consumers on various social media platforms
• Conduct research, collect data and analyze data to identify consumer patterns and brand perception
• Organize promotional events for showcasing product and interacting with consumers (offline and online)
• Develop brand surveys and analyze market data
• Track, analyse and report the success of those campaigns and events
• Undertake ATL activities for the brand
• Develop and execute Shopper marketing strategies
• Create marketing collaterals for various POS avenues and other promotional purposes
• Work with Sales and BD teams in creating and executing promotional campaigns
• Identify and work with vendors for developing and executing marketing material within given budgets.
• Understand and track competitive landscape and marketing efforts by companies in same segment.

*Qualifications/Preferences *

• Bachelor’s Degree in marketing or a related field of study
• Excellent writing and communication skills – Mandatory
• Canva, Adobe Photoshop, Adobe Illustrator and CorelDraw– Preferred