Growth Marketing Lead

● Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI
● Lead campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting
● Day-to-day management of online and offline campaigns across channels including (but not limited to): paid social, paid search, content, organic, referral, email, direct mail, podcasts, affiliate, and video
● Continuously test and optimize new channels, audiences, bidding strategies, visual creative, and copy
● Lead overall site conversion rate optimization and develop and optimize landing page strategy analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our Spreadians and exploit those insights in marketing campaigns
● Think strategically, analytically, and creatively about new ways to reach Spreadians and increase relevance
● Responsible for developing, planning, and executing on demand generation strategies to drive Spreadians engagement and improve conversion, repeat rates
● Own project management and cross-functional campaign development workflow with dedicated Product, Engineering, Analytics, Data Science, and Creative teams
● Conduct regular, extensive experimentation to facilitate rapid learning & application of any insights
● Initiate and conduct in-depth user data analyses and experimentation that will directly impact strategy and the program roadmap