Senior Associate - Content - 1+ Yrs

Are you someone who has a knack for creating/editing content with an eye for detail, grammar, presentation, and accuracy? At Parentlane, we are looking for a Content Specialist with an experience of 2 to 4 years, preferably in health or lifestyle space, who can shape up the brand's content on all domains (app, website, blogs, and social media).

If this has struck a chord with you, read on to understand the role in detail.

As a Content Specialist at Parentlane, you will:

-Review, edit, create content on parenting, childcare, and pregnancy for our app, blog, and website
-Shape up SEO based content to boost up our search engine metrics organically through blogs and articles
-Create social media posts for our social media platforms like Facebook, Instagram, etc. to keep our fans engaged and also target conversions
-Sync with a team of in-house and freelance writers, review and approve the content if it's fit to be updated into our CMS
-Work rigorously to produce quality content, which spans across the forms of text, infographics, albums, gifs, videos, etc.
-Work closely with our marketing team to understand what posts and content drive more traffic, engagement, and conversions
-Work closely with our graphic designers to produce visual creatives on pregnancy and childcare for various domains

Last but not least, you need to be self-motivated to try on new things that work best in favor of the product you're building and efficient enough to work with a team and also be an individual contributor when required.