Content, Social & Organic Marketing Lead

1 Develop the over all content strategy & Innovate around content ideas.

2 Develop and oversee the creation of marketing assets including, Blogs,Social Media campaigns, Social Media Posts, posting and influencer outreach programs, e-books, white papers, videos, presentations, and other thought leadership content.

3 Manage content on the Sqrrl's website, contribute to FAQ's & customer success scripts & blogs.

4 Optimize current copy on a Sqrrl's website (page titles, meta descriptions, h1s, alts, anchor text, etc.)

5 Strictly Follow content calendar by meeting content delivery deadlines, leading to positive impact on content marketing goals.

6 Be responsible for Press release writing (as well as other forms of PR--media pitches, articles, etc.), Infographic creation and promotion, Slideshare creation, Video Transcriptions

8 Research trending topics within Financial planning, Investments, Savings, Mutual Funds

9 Map strategy to customer persona across social channels

10 Strategize link building campaigns in coordination with our SEO & business goals

11 Mentor/lead the content writers as the team expands

13 Responsible for all brand content on our social media handles in accordance with overall Brand strategy

14 Plan in advance and Work within budgets and KPI's

Requirements

Qualifications in Copy/Mass com

Project planning abilities

Interest in personal finance

Flair for writing and creative arts