Senior Manager of Field Marketing

Senior Manager of Field Marketing

*Up to 15% of month (3-4 days per month) in field in your local Hub (Los Angeles, San Francisco, Dallas, New York, Miami, Houston, DMV, San Diego, Chicago)

As the Senior Manager of Field Marketing, you will be responsible for driving new customer growth for our 90+ Hair Color Bars utilizing local marketing tactics, with a priority focus in one of our top DMAs. You are an expert at deploying localized field marketing strategies with local businesses and organizations to achieve new customer and business sales targets. You are a results oriented marketer that enjoys being hands-on with the field, loves building relationships and deepening community ties. This role has the opportunity to make a huge business impact on Madison Reed’s growth as we accelerate our Hair Color Bar business in 2024 and beyond.

The base salary range for this position is between $110,000 and $125,000. At Madison Reed, we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

What you will do:

• Identify, develop, and implement local field marketing strategies nationally and in key locations to attract new service and retail customers to our Hair Color Bars.
• Work closely with local Hair Color Bar leadership to plan and execute local marketing initiatives such as Store Grand Openings, Local Playbook activities, Events, Partnerships, and other Local Activations.
• Create and test new and creative field marketing strategies, assessing their ROI and potential for scaling across all locations.
• Collaborate with property management teams at various locations to coordinate both paid and complimentary marketing efforts (e.g., newsletters, digital placements, social media) targeting mall audiences to boost awareness and attract new clients.
• Spend approximately 15% of your time in the field each month (3-4 days) conducting training sessions for field leaders on marketing strategies, executing marketing campaigns like events, establishing partnerships with neighboring businesses, and generating leads.
• Assist in managing paid local marketing initiatives (e.g., local partnerships, sponsorships, paid mall placements, street teams) in conjunction with the acquisition team.
• Regularly analyze performance data against key performance indicators (KPIs) and provide both recurring and ad-hoc reports.
• Stay informed about and assess new marketing trends and technologies relevant to retail channels for potential implementation.

What you will need:

• At least 2 years of service business marketing (i.e. salon, spa, fitness, medspa)
• 4 or more years experience in a retail marketing role
• Bachelor's Degree
• Reside in one of our primary hubs: Los Angeles area, San Francisco Bay Area, New York City area, Dallas/Fort Worth area, Miami/South Florida area, Chicago, DMV, Houston
• Willingness to travel up to 15% of month (3-4 days per month), primarily in hub of residence
• Current driver’s license and reliable transportation
• Experience in understanding how to drive appointments for a 4-wall traffic
• Experience in subscription, membership and/or package sales businesses
• Strong attention to detail, ability to prioritize and work effectively in fast-paced environment
• Excellent communication skills with ability to work effectively across departments and teams
• Proficient in Microsoft & Google Suite - MS Excel, Google Sheets, Google Slides, etc
• Bonus industry experience: Multi-location fitness, beauty or wellness studio business; franchise

Benefits

• Comprehensive Medical, Dental, and Vision Benefits
• Company Paid Short and Long Term Disability and Life Insurance
• Mental Health Benefits through EAP
• 401k Participation
• HSA and FSA Options
• Parental Leave Program
• Responsible Paid Time Off Program
• Complimentary Madison Reed Products + Discounts on Hair Color Bar Services
• Company sponsored events
• Lifestyle Benefits

We are Madison Reed.

We’re disrupting a $50 billion industry.

Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? Home or Hair Color Bar? Our professional hair color is truly omnichannel, with the option to order or subscribe through our website, pick up in-store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations (over 20 & growing). At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With our men’s line launched in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing hair at home.

We live our values.

Here at our San Francisco headquarters and in every Hair Color Bar, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed.

We are hair color that breaks the rules.

Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows.

Join us in our mission to live life colorfully and make personal care more personal.

Information for Recruiters: Madison Reed only accepts resumes directly from candidates. Madison Reed does not accept unsolicited resumes from staffing vendors, including recruitment agencies and/or search firms, and does not pay fees to any such vendors for any unsolicited resumes.

Madison Reed. is an equal opportunity employer. We are committed to recruiting, training, compensating and promoting our employees regardless of race, color, religion, sex, disability, national origin, age, sexual orientation, gender or any other protected classes as required by applicable law that might make us unique or different. As a company, we are dedicated to reflecting the diversity, multiculturalism, and inclusion found in the communities we serve. Inclusion is at the heart of what we do, from the way we craft our job descriptions, to the values we espouse daily.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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