Paid Advertising Specialist

Position Overview:
We are seeking a highly skilled Paid Advertising Specialist to join our team. The ideal candidate will have a strong background in managing paid advertising campaigns, particularly on Google AdWords, Bing, and Meta with a focus on driving results and optimizing performance metrics. This individual will be responsible for monitoring and reporting on key performance indicators (KPIs), conducting experiments, optimizing campaigns, proposing new strategies, and expanding into other advertising opportunities.

Key Responsibilities:

• Manage and optimize paid advertising campaigns on Google Ads, Bing Ads, and Meta.
• Monitor and report on KPIs monthly, including CTR, ROAS, total conversions, CPC, and search impression share.
• Conduct A/B tests using various campaign types and structures to identify optimal strategies.
• Test new ad copy, images, and other creatives to improve campaign performance.
• Work closely with our graphic designer to build new ad creatives.
• Ensure ads are up to date with the latest images, videos, and other content.
• Utilize Google Analytics and other data sources to optimize ongoing campaigns.
• Manage keyword targeting and continually refine strategies to maximize ROI.
• Propose new campaigns and budget changes based on performance analysis and business objectives.
• Utilize boosting for high-performing posts and content.
• Roll out new campaigns each season, along with sale campaigns, and other campaign concepts, ie 0% APR for 24 months.
• Provide ongoing optimization to all ad channels and campaigns.
• Develop campaigns targeting each sale, starting in advance and running through completion.
• Optimize and AB test for Paid Meta Ads
• Research competitor's advertising practices and suggest new strategies as relevant
• Additional Responsibilities:
• Explore and expand into other advertising opportunities, such as paid ads through social media platforms or streaming services like Hulu.
• Stay informed about industry trends and emerging advertising platforms to identify new opportunities for growth and optimization.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience managing paid advertising campaigns on Google AdWords, Bing Ads and Meta.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and collaboration skills.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Experience with other advertising platforms, like pinterest and TikTok.
• Google AdWords and Bing Ads certifications are preferred.

Benefits:

• Competitive salary and benefits package (Medical, Dental, Vision, Life, 401k Match)
• Opportunity for career growth and advancement
• Dynamic and collaborative work environment

How to Apply:
If you meet the qualifications and are excited about the opportunity to join our team as a Paid Advertising Specialist, please submit your resume detailing your relevant experience and why you would be a great fit for the role. We look forward to hearing from you!

Apply at: https://form.jotform.com/240774912416155