Head of Marketing

🚀 About Compa

Compa is a venture-backed enterprise SaaS startup building the future of compensation. We’re building real-time, data-driven tools powered by the best enterprise compensation dataset for HR teams to scale competitive pay decisions.

Data-driven decisions help us make better human decisions. Our tools are designed to make compensation easy to understand and communicate so pay decisions are consistently fast and accountable.

Compa makes this possible, and opens up incredible new ways to understand and manage compensation outcomes at scale.

Compa works with elite enterprise companies like NVIDIA, Airbnb, DoorDash, Netflix, Moderna, Sanofi, and more.

💻 About the role

Compa needs to increase brand awareness, accelerate sales, and build our category of compensation market intelligence. Marketing efforts made by Compa’s CEO, sales team, and outsourced partners have led to its current success. But as stakes rise and opportunities expand, we need help fine-tuning our messaging, testing what channels work best, and scaling our efforts.

As Compa’s Head of Marketing, you will own this work.

You will develop and execute a marketing strategy to 1) strengthen Compa’s brand in existing verticals; 2) establish brand awareness and drive demand in new verticals; and 3) firmly establish Compa as the de facto compensation intelligence solution. Your activities will elevate our brand presence, generate qualified leads, and accelerate revenue growth.

You will drive a multi-channel marketing effort across platforms including website, blog, social media, email, and the Compa network. This will include in particular: content marketing, product marketing, and event-driven demand generation activities. Compa has opportunities to host events, deliver masterclasses, lead keynotes, collaborate with partners, and more; you decide which of those opportunities provide maximum benefit, develop action plans, and arm the team with what we need to make the most of every initiative.

You will collaborate closely with Compa’s Community, Sales, and Product teams to align marketing efforts with business goals and ensure seamless execution of campaigns. You will also manage existing and new marketing partnerships to expand reach and amplify impact. Finally, you will unlock the magic of Compa’s CEO, translating insight from the world’s leading expert on compensation market data into meaningful content for prospects and customers.

You will establish and maintain key metrics to track the effectiveness of marketing initiatives, providing regular reporting and insights to stakeholders.

You will help design and execute a world-class marketing and brand experience for the world's elite enterprise organizations.

👋 About you

• As our Head of Marketing, you should be excited to own Compa’s brand voice to drive awareness and demand among the top companies in the world, with support from Compa’s executive team
• Experienced marketing leader comfortable developing the strategy and executing the details
• Excited to take new marketing activities from 0 to 1
• Equipped to take existing marketing activities from 1 to 10
• Energized by early-stage startup role impact, visibility, and proximity to other functions
• Have a high degree of empathy, curiosity, and outstanding communication skills to navigate the intersection of technology and people
• Pragmatic instincts - you think first about the interaction of systems and people rather than the latest technical fad
• Comfortable executing in high ambiguous and constantly changing situations
• Have a bias for action - transform ambiguity and uncertainty into concrete next steps
• Able to overcome obstacles to ship - done is better than perfect!
• Collaborative problem solver
• Looking to realize your potential by engaging with challenging problems, both technical and societal
• Proficient with a wide range of marketing channels and tools, including digital marketing, content marketing, social media, and marketing automation platforms (e.g. Hubspot, LinkedIn)
• 7 to 10 years of professional work experience recommended, ideally in senior marketing roles