Digital Marketer

Company Background

What started out as a passion to help actors succeed in their career, Everyset is now a fast growing talent management company. In early 2015, our Founder Rum left a job as a Production Accountant at NBCUniversal to improve the process of talent casting and management.

Everyset is a privately held, venture-backed, and growing entertainment tech startup. Our team is highly productive, professional, and hardworking in a casual, relaxed environment. We’re looking for someone that wants to be involved with all aspects of marketing, and is passionate about AI. Let’s be honest, the future of marketing is knowing how to use AI to 1+1=3 everything. Knowing when to push AI further, knowing when to back off and be more human, but overall embracing the fact that thinking AI first before doing anything is the best way to 10x impact.

Position Description

Digital marketers are responsible, at the end of the day, for building awareness, providing research to prospects, and driving qualified prospects to conversions.

When you work at Everyset, you’re not going to be limited by rigid structure or bureaucracy. You’re going to do a lot of good work, make a real contribution to the team, shoulder some significant responsibility, and be expected to bring new ideas to the table. It’s our chief concern that your time here is as valuable to you as it is to us. So we do everything we can to make sure you’re gaining experience and developing skills to help further your career.

Main responsibilities will include:

• Stay up-to-date on the latest developments in AI/related technologies to catapult our go-to-market organization forward at scale
• Create, manage, and distribute content across various marketing channels (website, social media, email campaigns)
• Envision the next iteration of Everyset’s social media presence across channels (LinkedIn, Twitter, Meta, etc.) utilizing AI technologies such as natural language processing and machine learning
• Develop and execute a robust SEO strategy to improve organic search rankings and drive targeted traffic.
• Support our event marketing strategy with content & coordination for in-person and virtual formats
• Optimize and update website content to improve SEO rankings.
• Create informative and engaging blog posts for our website.
• Produce captivating social media content for Instagram and TikTok to showcase our portfolio and company culture for recruitment purposes.
• Develop social media posts for LinkedIn, including company updates and personalized content for our CEO, COO, VP of Sales, and Director of Casting.
• Strategize with team on how to market new product developments and new marketing opportunities
• Develop and manage marketing plan and editorial calendar to establish workable priorities and meet content production and distribution deadlines
• Design and write targeted drip email campaigns, monthly newsletter that engage, inform, and motivate prospects through the sales funnel
• Create, execute, and optimize campaigns, keywords, ad copy, and landing pages to increase conversions and brand development goals
• Collaborate on email marketing funnels, re-engagement campaigns, automation rules and drip campaigns
• Track and report performance of all marketing campaigns and assess against defined KPI and conversion goals
• Manage and build upon brand, brand narratives, and artwork development
• Provide monthly and weekly activity report to management
• Constantly iterate on the strategy to improve outbound conversions, in a disciplined and methodical fashion
• Working collaboratively with sales, customer service and technology departments to improve outreach quality
• Ideate and execute on company events for sales and marketing purposes

Required Qualifications:

• Bachelor’s degree in marketing or related field.
• At least 5 years of work experience with digital marketing and digital media. Agency experience is a plus.
• Lead and manage social and digital marketing campaigns
• Strong grasp of current marketing tools, trends, and best practices.
• Highly creative with expertise in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Optimize landing pages and ad copy/creative/targeting, including experience with A/B and multivariate experiments.
• Solid knowledge of analytic tools and ad serving tools necessary for campaign set-up and reporting.
• Successfully manage budgets and ROI for performance marketing channels, including SEO, social media, programmatic advertising, and conversion optimization.
• Excellent written and verbal communication, including the ability to write in a compelling and authoritative style.
• Operates with complete honesty, integrity, and transparency and creates a trusting, collaborative, and ethical work environment.
• Must have experience with marketing automation platforms, Salesforce, Hubspot, Fiverr, Facebook/Instagram Ads, Google Analytics.

This job is based in Los Angeles.

Compensation: Competitive base salary of $70,000

Additional Benefits:

• Healthcare/Dental/Vision
• Computer station setup: Provided by company
• Vacation/PTO: Unlimited PTO