Head of Marketing and PR

About SPH:
Headquartered in Latvia, EU, SPH Engineering is a pioneering force in the world of drone technology. Since our inception in 2013, SPH Engineering has established itself as a leader in comprehensive UAV software solutions, integration services, and custom developments. Our mission is to revolutionize surveying, data collection, processing, and entertainment through cutting-edge drone applications.

The role:
Are you ready to take the marketing world by storm? We're seeking a dynamic Head of Marketing and PR to join our team at SPH Engineering. In this role, you'll be the driving force behind our brand's visibility, promote our products, lead generation, and overall business success. Get ready to unleash your strategic thinking, ignite your creativity, and make your mark in the exciting world of B2B PR & marketing in the technology industry!

Your Mission, Should You Choose to Accept It:

• Develop and execute a game-changing marketing strategy that will skyrocket our brand awareness, customer acquisition, and revenue growth.

• Create and implement communication strategies for the company's products, integrating activities with partners and customers.

• Drive lead generation efforts by overseeing the development of high-impact campaigns, leveraging a mix of digital marketing, content creation, events, and other relevant channels.

• Maximize brand presence on various channels by cultivating and maintaining relationships with media and influential professionals.

• Lead a team of marketing and PR superheroes, fostering collaboration, creativity, and professional growth.

• Identify and target key decision-makers and influencers through highly targeted marketing campaigns.

• Join forces with product management to position and promote our products as industry-leading solutions.

• Create engaging marketing content that will make our competitors green with envy - websites, blogs, case studies, whitepapers, videos, and social media posts, you name it!

• Dive into data analytics and market research to gain mind-blowing insights into customer behavior, industry trends, and the competitive landscape.

• Conquer the digital marketing realm - SEO, SEM, email marketing, social media, online advertising.
• Plan and execute epic trade shows, conferences, and industry events that will leave a lasting impression on everyone who attends.

• Collaborate with our sales teams to arm them with irresistible sales enablement tools.

• Keep a watchful eye on marketing performance metrics and ROI, making data-driven recommendations for improvement.

Your Superpowers:

• Strong experience of engaging media, journalists, professional communities.

• A deep understanding of marketing principles and techniques - inbound, outbound, lead generation, and marketing automation.

• A track record of executing mind-blowing marketing campaigns across various channels.

• Exceptional communication skills - the written and verbal kind. Your content will make people's jaws drop!

• Analytical wizardry - turning data into marketing gold is your thing.

• Leadership and team management skills that inspire greatness in others.

• Collaboration is your middle name. You'll work seamlessly with cross-functional teams and stakeholders at all levels.

• A proactive, innovative mindset that's hungry for the latest technology trends and best practices.

Professional experience:

● At least 5 years of B2B marketing and communications *experience in tech companies at the interface between hardware and software or IoT**. * (Please be aware this requirement is essential for us)

● Minimum of 2 years of managerial experience in marketing/ PR department head or “-1” position in the companies with a profile similar to SPH Engineering.

*Academic qualifications: *

● Bachelor's degree in Marketing, Communication, or a related field - because education rocks!

What SPH can offer you:

● The opportunity to experiment and innovate.

● An international working environment & travels.

● A team that will value your expertise.

Your Location: Riga, Latvia or remote, within a distant up to 4 hours flight to Riga to be able to come to the office once a month first six months.

Please send your CV to [email protected]