Associate Account Strategist

YOptima is a well capitalized digital startup pioneering full funnel marketing via programmatic media. YOptima is trusted by leading marketers and agencies in India and is expanding its footprint globally.

Associate Account Strategist
The role needs to articulate and present creative solutions to clients based on campaign KPIs and better the return on investment (ROI). Work closely with team members on multiple projects to provide internal planning, research and reporting support as needed. You must be passionate to explore and research insights and competitor behavior of client advertisers to develop unique strategies and to meet brand / performance campaign objectives.

Roles and Responsibilities

• Identify target audiences, and analyze their characteristics, behavior and media habits.
• Prepare Media Plan/pitch decks as per the brief shared by clients or sales team.
• To drive strategy and become the primary point of contact for the client.
• Mapping of all the requirements and business solutions along with price negotiation.
• Own the media strategy across all teams and ensure campaigns are set up for success.
• Assist in strategic analysis of campaigns.
• Support the execution of strategy, provide brand stewardship and maintain strong client satisfaction on assigned accounts.
• Regular performance review of the accounts on all the onboarded clients.
• Constant communication with the internal team members for - arriving brand and business objectives, project briefing and optimization of the campaigns and help to grow the Client’s business.
• Creating and aligning tactical & annual digital action plans in line with business objectives of clients.
• Keeping clients abreast of the latest trends across display, mobile and online video Defining the apt digital blend for our clients, establishing roles for each digital medium, i.e. Social media, Mobile, Display, Video etc.

Desired Skills Qualifications

• Bachelor's or Master's degree in a quantitative discipline with a minimum of 0-3 years experience in client management & digital media planning.
• Solid presentation skills to be able to accurately communicate progress, results and revisions with the clients on a regular basis
• Analytical, problem-solving and organizational skills with a result-oriented approach.
• Knowledge of various digital advertising channels.
• Strategy experience as well as project/account management experience in Digital Marketing is preferred.
• Excellent communication skills & negotiation Skills.