HEAD of Marketing (m/w/x)

At Roger, we’re on a mission to empower doctors to focus on what truly matters, the patient, by eliminating administrative burdens. We’re pioneering an entirely new medical category: a “Salesforce for doctors”, and we’ve proudly named it Roger. With Roger, we increase the quality of every patient interaction with their doctors, all while helping doctors run their medical practices more efficiently. Roger that?

We're on the lookout for a Head of Marketing (all genders) who's not just ready to brush up on their skills but is eager to create a dazzling smile on the face of our business objectives. This is the perfect opportunity for someone who’s deeply in tune with customer needs and can expertly position our groundbreaking B2B SaaS product to dentists in Germany, our initial target audience for next year. In this role, you’ll hold the reins of our marketing blueprint across all channels and brand identity, propelling us from our first steps to widespread adoption.

Our expert team, rooted in Berlin and Zurich, has the backing of some of the globe’s top venture capitalists. Our team is united by a passion to redefine tomorrow’s healthcare experience, driven by innovation and impact, and guided by open-minded founders who strive for empowerment.

Tasks

• Define a holistic digital and offline growth strategy for the company to meet budget and performance objectives for 2024.
• Shape our brand identity and ensure the company communicates the right message to attract and retain the right ICP.
• Plan, execute and measure all web, SEO/SEM, CRM marketing, webinars, SM and paid campaigns to revolutionize the dental industry.
• Collaborate with Sales and CS to own the entire customer life-cycle from MQL to renewal/churn as well as identify critical conversion points and drop-off points.

Requirements

• Has an ’entrepreneurial and passionate mindset’ always thinking of new opportunities to accelerate growth opportunities.
• Is just as data and number driven as well as drawn into customer thinking and behaviors.
• Is experienced in creating and setting up content-heavy automated marketing campaigns across web, SEO/SEM, CRM marketing, email, webinars, social media and display advertising campaigns.
• Has a solid knowledge of marketing analytics tools and hands-on knowledge of ad serving tools.
• Has working experience in setting up and optimizing PPC for search engines.
• Communicate fluently in English and German and have exemplary written abilities in both.

Benefits

• Standout company culture: We are a well-oiled team going from 1 to 100 and need you to take over autonomy and ownership!
• Growing together: We are looking for talents to stick to us, long-term contracts only.
• Flexibility at its best: We are driven by results, not 9 to 5. We give out up to 30 days of holidays and are remote-friendly.
• Competitive salary: And the benefit of participating in the company’s growth through equity.
• Team of HealthTech experts: We invite you to learn from industry experts as well as have fun and bond through our numerous exciting team events.
• Constructive feedback culture: At Roger we value open communication and the principle of radical candor.
• Inviting modern offices: Collaborate onsite with the passionate Roger team in Berlin/Zurich.
• Full IT and personal support: We equip you with a laptop Mac / Widows and a daily morning personal trainer.

Victor, the CEO of Roger, would love to chat and see if you could be a great fit for the team. We assure you will be inspired by Rogers's success story so far in a market where dentists in Europe alone generate €100 billion in revenue each year.

Roger is an Equal Opportunity Employer. We are committed to providing employment opportunities regardless of your gender, religion, age, sexual orientation, skin colour, disability or ethnic origin. If you think you have what it takes, even if you don't meet every single point on the job description, please get in touch.