Senior Product Marketing Manager (f/m/x)

AVOW is an award-winning, global app growth company specializing in mobile OEM (Original Equipment Manufacturer) advertising. Founded with the vision to revolutionize mobile OEM advertising, AVOW has rapidly emerged as an industry leader with more than 100 advertisers on their roster. Through its partnerships with premium mobile OEMs, and alongside its recent proprietary tech, AVOW Intelligence, the company provides access to over 1.5 billion daily active users, and offers clients over 10 million monthly downloads.

As we continue to scale our Marketing efforts, we are looking for a Senior Product Marketing Manager to help shape our product marketing roadmap. The ideal candidate is a native English speaker who knows how to set up PM processes in an environment similar to ours, and someone who enjoys working with a diverse, cross-functional team.

*What does success look like in this role? *

Persona-Centric Marketing:

• Successful identification and building of AVOW personas, leading to personalized marketing campaigns that resonate with specific audience segments
• Increased engagement and conversion rates among target personas as a result of tailored messaging and content

AVOW Solution Expertise:

• Recognition as a go-to expert on AVOW capabilities and USPs
• Achievement of marketing goals tied to AVOW solutions, such as increased market share, brand awareness, and customer loyalty

Optimized Buyer Paths:

• Streamlined and enhanced buyer paths, resulting in improved customer journeys and increased customer satisfaction
• Measurable improvements in conversion rates at key stages of the buyer path due to strategic optimizations informed by deep knowledge

Location:
This role can be located in Berlin (HQ) or remotely within Europe

What does an ideal profile look like?

• Experience in AdTech/mobile marketing, analytics, attribution, SaaS, or Cloud businesses
• Ability to seamlessly move GTM projects among different teams
• Expertise in regular creation of presentations and competitor intel sheets with minimal supervision
• Proficiency in storytelling
• Flexible and independent mindset and a hands-on mentality
• Native English speaker
• Cultural sensitivity
• Proactive, autonomous, and driven

Why AVOW?

• Join one of the most experienced, innovative, and diverse teams in mobile marketing
• Getting around! We contribute to your public transportation fees
• We care about your health! We offer healthy (also not so healthy) snacks in the office every day!
• Be active! We offer subsidized sports membership for all the premium fitness studios, such as Holmes Place and other courses in Berlin
• Free weekly German Course (all levels)

Sounds interesting?
We are looking forward to getting your application here, or you can also reach us at [email protected]