Marketing Specialist

*Us in a glimpse:
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Launched in 2016 in Forbes as “Kayak” for diamonds, the company has been featured TechCrunch, NPR, USA Today, and CNBC - most recently in the New York Post for selling a record-setting $2.5m diamond online. In just 6 years, Rare Carat has grown to be the #1 marketplace for diamonds in the United States and was called the “Secret to buying a diamond” by the New York Times.

We have grown to over 100 employees, but remain a very flat and close-knit team committed to learning from each other, and having the best idea win.

Rare Carat is run by Wharton and Harvard Business School grads. Advisors include TrueCar’s founder, Blue Nile’s ex-CEO, Wharton’s Innovation Dean, and Richard Branson’s Venture Capital head.

*Wondering why work with us? Here’s why:
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We are a fully remote start-up, growing quickly from under 5 people to close to 100 in just six years

• Our culture is unique: we have a global, remote team of young people taking on more responsibility than most companies would give. We have a bias for action, and a meritocracy where the best ideas win
• We help customers with the most important purchase of their life so far, their engagement ring. Marrying humans and technology to help our customers make the right decision is thrilling and rewarding
• If you are the right fit for our rocketship - we would make you an offer, you can’t refuse :)
• Looking for kick-ass people who would love to have international exposure and are interested in working for a popular startup based out of New York City. We need a focused team player who has excellent communication skills and attention to detail!

What You’ll Do:

• Stay up to date on knowledge of online advertising, retail/eCommerce, and competitive trends in the diamond and jewelry industry.
• Research marketing inspiration and ideas through social media; Facebook, Instagram, TikTok, etc. Find new trends and keep up with our customer's current needs and wants.
• Create and schedule social media posts for all social media platforms including Instagram, Facebook, Twitter, Pinterest, and YouTube to help promote Rare Carat.
• Monitor all social media comments and messages daily and respond appropriately.
• Assist to manage and optimize paid social campaigns for Facebook, Instagram, and TikTok.
• Assist to ideate, create, and deploy email campaigns.
• Perform other duties as assigned by upper management

Requirements:

• Bachelor's degree or equivalent practical experience.
• Minimum of 3 years of experience in social media management and social media content creation
• Excellent English communication skills both written and verbal
• Proficient in Microsoft Office, Photoshop, Canva, or other photo/video editing software
• Having outstanding copywriting skills is a plus
• Email marketing experience is a plus
• Ability to manage multiple priorities in a fast-paced office
• Strong attention to detail
• Self-starter; ability to work independently and as part of a team
• Sound judgment and decision-making ability