Digital Marketing Director

Digital Marketing Director

Welcome to Tailgreeter - a digital marketplace for tailgating and pre-game experiences. Our culture is all about having fun, but don't be fooled - the work is a bit of a challenge. We are creating an industry out of thin air and it will challenge you on every level. Even on the days when things don't go as planned, we won't give up, we won't get down, and we certainly won't back down. You will fail and you will have hard days. Did we scare you away? No? Good!

Make no mistake - working at Tailgreeter is the best job that any of us have had. We're changing our hosts' lives, creating value where there wasn't any before, and bringing communities together for some epic and memorable experiences. So if you're ready to take on a little bit of pressure, a lot of hard work, and a whole bunch of excitement, we'd love to have you on the team.

If this appeals to you, Tailgreeter is looking for a Digital Marketing Director to help build our online presence and increase brand awareness across various digital channels.

Who we are:
Tailgreeter is a digital marketplace that makes tailgating accessible and easy for fans by helping them join a tailgate with a few clicks. You can think of us as the Airbnb of tailgating. We created a technology platform that allows tailgate hosts to turn their events into a business by providing them with paying customers for something they were already doing. With these tailgates listed in the marketplace, fans are able to search, book a tailgate, and then simply show up and enjoy the experience.

Tailgreeter Non-Negotiables:
Passion for creating greatness
Curious, not judgmental
Proactive teammate
No-Assholes (i.e., we want positive, respectful, and fun teammates!)

Tailgreeter Nice to Haves, But Definitely Not Required:
Knowledge of Sports

About the role:
You will take ownership of the strategy, implementation, and optimization of all performance marketing campaigns to support our ambitious customer growth and financial goals. Your responsibilities will include creating digital acquisition and retention strategies that encompass social media marketing, SEO, SEM, content creation, distribution and amplification, and supporting host and guest acquisition.

While you’ll have support, we’re hiring this person to be our resident expert. You must be willing to own Digital Marketing at Tailgreeter and be the ultimate self-starter. With success and progress, you will have the ability to hire, train, and develop a team.

As Digital Marketing Director, you will be responsible for:

• Planning and executing digital marketing campaigns across various channels, including SEO/SEM, email, social media, etc.
• Establishing an analytics framework to measure customer lifetime value (LTV) and key performance indicators (KPIs) for digital marketing initiatives
• Brainstorming new and creative growth strategies to generate high-quality leads and overall growth for Tailgreeter
• Evaluating, optimizing, and improving the end-to-end customer experience across multiple channels and touchpoints
• Reporting on digital campaigns, website analytics, and business-related KPIs weekly, including MQLs, pipeline, and ROI
• Building and executing email campaigns to generate leads
• Analyzing and improving current email marketing campaigns
• Using automation to improve processes and productivity, and making recommendations to support rapid scaling
• Creating campaigns to track leads with correct tracking in place
• Analyzing lead flow and identifying areas for improvement, and developing insights on performance
• Leading the Creative team in designing, building, and growing Tailgreeter's social media audience.

The ideal candidate will have:

• A bachelor's degree in Marketing, Business, or equivalent experience
• 5+ years of proven working experience in digital marketing, particularly within the marketplace and sports tech industries
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Solid knowledge of website and marketing analytics tools
• The ideal candidate should possess a natural drive for discovery and innovation, constantly seeking out new test ideas, strategies, channels, and industry disruptions.

If you made it this far and are thinking, “Wow, Tailgreeter - it’s like this job description was written specifically for me,” please send your CV to [email protected].