Content Marketing Specialist

Canopy is a brand new company with a unique mission, solving for one of the biggest and growing challenges vehicle owners face – the threat of theft. A start-up with a compelling proposition, patented cutting edge AI technology, and a unique layer of expert monitoring from security specialists, we’re backed by Ford and ADT. Together, we’re determined to help vehicle owners stay one step ahead of potential threats by warning them before they happen. Our next step is to take our service to market and write the next big security technology success story. We’re all in. Are you?

Read more about us here!

The Role

We are looking for a savvy content marketing specialist to guide and develop the content creation process for our brand. As a content specialist, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics. As a skilled content marketing specialist, you should be an expert storyteller and possess excellent knowledge of consumer and content trends. You'll work closely with design and marketing teams to ensure that the content is engaging and consistent across all media platforms.

• Developing and executing Brand & Content marketing campaigns for Canopy's go to market launch - supporting the Director of Marketing with strategy, campaign conception & execution.
• Managing Canopy's social media accounts and developing specific strategies to grow our audience and reach
• Supporting the Growth & Digital Marketing lead on digital & growth campaigns.
• Understanding our target user & suggesting creative ways to reach them, while executing our brands tone of voice.
• Analyzing market trends and allocating resources effectively.
• Work closely with other Canopy teams to capture content, promote products and establish Canopy's online in presence.
• Measuring and tracking relevant marketing KPIs & objectives.
• Collaborate with internal and external partners to drive effective engagement, public relations, influencer engagement, fulfilment, and customer service.
• Understand consumer behavior and drivers by measuring key customer metrics (e.g., lifetime value, net promoter score), conducting informal market research, reading consumer reviews, and monitoring feedback on products in social media and customer service engagements

Requirements

This role will be great for you if:

• Bachelor's degree in marketing, communications. or similar.
• A minimum of 3 years of experience in content creation, marketing, communications, or similar.
• Excellent written and verbal communication skills.
• Good knowledge of content creation and design tools such as Figma or InDesign (or your preferred tool).
• Excellent computer skills with MS Office and Google Suite.
• Good knowledge of various content platforms such as social media, blogs, and print media.

What would set you apart from others is:

• 4+ years of experience in a marketing related role.
• A portfolio of published work.
• Familiarity with content management systems.
• Strong understanding of content practices such as SEO and SMO.
• The ability to keep abreast of content and consumer trends and advancements in technology.

Benefits

With a global team, our benefits will vary depending on location - for more information, please ask

• Medical, dental, vision coverage
• Life Insurance
• Retirement planning: 401K or UK pension scheme contributions
• Employee assistance program- wellness & mental health support
• Continuous education support/allowance
• Flexible work from home policy
• Generous paid time off per year
• Paid community outreach days
• Wellness day observed on the last Friday of every month
• Parental leave: Generous Maternity, Paternity & Adoption leave
• Ford plan car discount program
• Bereavement support

How do we recruit?

1. Initial call or email with someone on our Talent team
2. First Interview with Hiring Manager
3. Second/Culture/Values Interview with team members

Our Values

• Collective Spirit: We thrive as a team of unique individuals, fostering our diverse community as we forge ahead on this journey together.
• Growth Mindset: We are accelerating at speed, building our resilience and always growing our capabilities to adapt to the fast-changing market.
• Build Your Expertise: We apply our intelligence, continuously inventing to push cutting edge innovation and future-proof our technology.
• Human Centric: We prioritize experiences, putting people at the core, proactively identifying potential needs and offering customized solutions.

Support - Canopy is committed to the full inclusion of all qualified individuals. As part of this commitment, Canopy will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected]

Diversity, Equality and Inclusion - We value diversity — in backgrounds and in experiences. Security is a universal concern, and we need people from all backgrounds. We’re an Equal Opportunity Employer and our employees are people with different strengths, experiences and backgrounds, who share a passion for improving people's lives. We are committed to diversity and equality of opportunity for all and opposed to any form of less favorable treatment or harassment on the grounds of gender, marital status, civil partnership status, parental status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion/belief, gender reassignment and gender identity, age and those with caring responsibilities.

All of our employee’s points of view are key to our success, and inclusion is everyone's responsibility.