Marketing Operations Manager

Location: India - *Remote*

At CybelAngel, we see beyond perimeters to protect businesses from critical digital threats, whether its information leaks, forgotten exposed credentials, or intellectual property that’s been lost in the cloud, or Shadow IT Assets that you never knew existed. CybelAngel can find it and remediate it before the bad guys even know it’s there! Our 180+ team members around the world provide cybersecurity solutions to Fortune 500 Global companies. Our advanced software, and our expert cyber analyst team, detect and resolve critical threats, long before they fall into the wrong hands.

Our list of customers is growing rapidly, and It’s only the beginning! At CybelAngel, our capabilities expand every day to uncover leaked data, exposed credentials, fake domains, shadow assets and other external vulnerabilities hidden… Beyond Perimeters.

CybelAngel’s global footprint allows for a thriving hybrid and remote work environment. We’re proud of our culture of ambition and high commitment to ethics. If you are too - join us!

Our values:

• Be Curious
• Be Bold
• Be Stronger Together

In this role you'll be equipped to:

As the Marketing Operations Manager you will ensure all martech management and revenue driving activities are measured and tracked, properly and efficiently. You will help make sure our data is accurate and understandable, campaigns are built and segmented properly, data is clean, our tech stack is aligned and operational, and marketing delivers insight to continually improve results and growth. You’d be taking complete ownership of the MarTech tools & analytics across the marketing function. This position reports to the Head of Performance Marketing with a dotted line to RevOpps which requires extensive collaboration with the leadership, marketing and sales teams.

In this role you will be equipped to:

• Collaborate with the Revenue Operations (RevOpps) and the Growth Marketing team to build and scale our marketing operations & insights function, creating the right marketing operations framework, automation, and reporting to accelerate our growth and build pipeline
• Track, measure, and analyze campaign performance to constantly improve overall program effectiveness and increase the impact of marketing on revenue
• Work in collaboration with RevOpps to ensure that data is transferring and reporting accurately across marketing and sales platforms
• Develop reports that help the marketing team analyze key KPIs such as channel performance and effectiveness, campaign performance and contribution to pipeline and other key conversion metrics
• Assist with building an attribution model for the marketing organization to help define marketing impact on the growth of the company
• Implement and monitor the right marketing tools for automation and scale that support sales to reach revenue goals and exceed company targets
• Support revenue marketing teams with developing and maintaining a high-quality database, segmentation criteria and lists and managing the data flow between HubSpot and Salesforce
• Manage and measure the whole inbound lead process including lead acquisition, lead processing, lead scoring, funnel and pipeline measurement
• Improve Automated routing refinement to support our growing teams and new lead flowsRegularly inform stakeholders across Marketing, Sales, and RevOps/Finance of insights on marketing performance to ensure cross functional alignment on the best possible data-driven marketing strategy
• Own the design and execution of sequences, segmentation and personalization for campaigns alongside marketing team leads

Requirements

You have:

• 5+ years of experience including in a Marketing Ops role or similar
• Strong communication skills, including fluent in English
• Must have HubSpot and SalesForce experience
• Direct experience in enterprise software industry and SaaS
• Understand what B2B demand generation marketing is, its processes and strategies to build pipeline
• Working knowledge of all digital advertising platforms
• Enjoys working in cross-collaborative teams with a strong sense of curiosity, proactiveness and capacity to both learn from and teach others.

Bonus Experience:

• Cybersecurity industry experience a plus
• Ideally, experience with other Martech tools such as Salesoft, Drift, ABM software

If you do not meet the requirements but you think you are a great fit, you are welcome to apply and explain why !

Benefits

How we’ll take care of you:

• Competitive Benefits Package
• PTO & Holidays
• Friendly and collaborative work environment
• Healthcare

Our practices are rooted in the idea that everyone should be treated with dignity, decency and fairness. CybelAngel also believes that a diverse identity is a source of strength and allows us to optimize across the many dimensions that are needed for our success. Therefore, we are proud to be an equal opportunity employer. All employment practices are based on business needs, without regard to race, ethnicity, gender identity or expression, sexual orientation, religion, age, neuro-diversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. This applies to all policies and procedures related to recruitment and hiring, compensation, benefits, performance, promotion and termination and all other conditions and terms of employment. Not currently hiring in the state of Colorado.

90% of our People recommend Cybelangel

92% are happy with the work life balance at *Cybe*lAngel

Your hiring journey with us:

• 30’ call with a recruiter => first contact to check expectations from both ends do match.
• Not more than 5 steps