Director of Growth Marketing

About AirDNA AirDNA turns short-term rental data into strategic, actionable analytics. As the world's leading provider of short-term vacation rental data and analytics, we track the daily performance of over 10 million listings in 120,000 markets globally on Airbnb, Vrbo, and more. Our machine learning algorithms have revolutionized the industry by deciphering true revenue potential and market demand based on booked, and not blocked, reservations. Airbnb hosts, vacation rental managers, hoteliers and real estate investors all rely on AirDNA’s vacation rental insights to optimize their listings, find lucrative properties, and outperform the competition. AirDNA empowers our customers with the data to set them apart, and the insights to keep them ahead. We pride ourselves on the performance-driven environment we have created for our teams to prosper and excel in. We come to work ready, to challenge and be challenged. We’re big enough to give our teams support but small enough that every person makes a difference. There are still plenty of challenges to champion.

The RoleAs an integral leader of a core marketing function, the Director of Growth Marketing will report to the VP of Marketing. Their primary mission is to drive efficient revenue growth across both B2B and B2C business lines through owned, earned, and paid channels. This role calls for someone who can be both a player and a coach with deep experience researching, planning, and executing multichannel demand generation programs. This leader will need to build frameworks, processes, and work closely with the VP of Marketing to manage a team of top performers while evolving the department capabilities from traction to scalable growth.

Here's what you'll get to do:

• Develop and begin execution of a long-term strategic roadmap for all revenue growth programs and campaigns
• Maintain, nurture and optimize our existing efforts in PPC, SEM, SEO, and influencer partnerships
• Move the team and company towards new best practices and scaling up our demand generation and revenue growth capabilities
• Work with the VP of Marketing to identify the right investments in talent and tooling to take demand generation to the next level
• Coach and develop team members and direct reports; motivate and inspire them to do their best work, and invest in their professional development
• Establishing consistent KPIs and reporting cadence to make course corrections in a timely mannerIdentifying the best attribution model through HubSpot, Google Analytics, and other tools
• Providing insights and recommendations to optimize our strategy across creative, messaging, campaigns, and channels

Here's what you'll need to be successful:

• Demonstrated expertise in the areas of campaign strategy, management, and analytics
• Experience in both B2C and B2B marketing
• A proven track record managing search engine optimization; SEM; paid social media; digital advertising (programmatic and endemic); content syndication, and content marketing
• Experience creating budgets, forecasting results and establishing KPIs for programs

As a Director, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. The ideal candidate will be able to: - Encourage their team to disrupt, improve and evolve ways of working when necessary.

• Identify gaps in the market and spot opportunities to create or increase relevance for AirDNA solutions.
• Look for opportunities to scale efficiencies and new ways of working across multiple projects and environments.
• Create an environment where people and technology thrive together to accomplish more than they could apart.

Here's what you can expect from us:

• Competitive cash compensation and benefits, the salary for this position is minimum of $140,000 per year.
• *Colorado Salary Statement: The salary range displayed in specifically for those potential hired who will work or reside in the state of Colorado if selected for this role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees and certifications. * Benefits include: - Medical, dental, vision package to fit your needs
• Flexible vacation/sick policy; take time when you need it
• 401K Option
• Continuing education stipend
• Free lunch in office daily
• We have a great LoDo office space, a short walk from the Union Station light-rail stop; enjoy coffee, tea, beer, snacks, bike parking and great food and drink nearby
• RTD Commuter Benefits - My Ride card
• Dog friendly office